Make Yourself At Home
Make Yourself At Home is a campaign developed by Tourism Tasmania to encourage Tasmanians to holiday at home safely, and support the local tourism industry while traditional interstate and international markets are not available. The campaign has been developed in partnership with the four regional tourism organisations, the Department of State Growth, the Tasmanian Hospitality Association and the Tourism Industry Council of Tasmania.
Visit the campaign website at www.makeyourselfathome.com.au
To take advantage of this campaign a toolkit has been developed for Tasmanian tourism businesses to use.
The toolkit includes a campaign overview, how to get involved, COVID-19 safety recommendations, social media and how you can use Make Yourself At Home creative assets to leverage the campaign in your business's marketing activity.
Download the Make Yourself At Home - Industry toolkit [PDF 5.1MB]
Assets created for use in this campaign include:
- Campaign logo
The Make Yourself At Home logo can be used on any of your business’s campaign-related marketing collateral, including posters, brochures, email marketing communications, local press ads and your website and social media pages. Be sure to respect the brand by following the logo usage guidelines in the industry toolkit.
- Campaign launch video
A campaign launch video has been developed and can be shared on your social media channels to help raise awareness of the campaign.
Campaign posters are a great way to share the campaign on-site and can be printed and displayed at your business premises.
- Email marketing assets
Header and footer images are available for use in your email newsletters and marketing activity during the campaign.
- Email signatures
The Make Yourself At Home email signature can be added to your email signature to align your brand with the campaign and increase campaign awareness and visibility.
- Television advertisements
Tasmanians are now seeing Make Yourself At Home advertisements on their television screens, encouraging travel further afield in for day trips, weekend and longer breaks. Share on social media accounts via these YouTube links for Corrina, Lebrina , Rocky Hills and Hartz Mountains.
View and download the Make Yourself At Home campaign assets
More assets will be added as the campaign progresses, so keep an eye on Tourism Talk for updates and additions to the list above.
List your business on the Make Yourself At Home website
An important part of Make Yourself At Home is to make it easy for Tasmanians to see what businesses are open. The campaign’s advertising will direct Tasmanians to www.makeyourselfathome.com.au which is a portal on the Buy Something Tasmanian website.
Listing your business on this platform will help you to get the most out of the campaign and is free. This site helps with planning and booking, and is a simple and accessible tool.
If you already have a listing on buysomethingtasmanian.com.au, you may want to check your business listing incorporates the newly-activated tourism categories.
Registration is easy:
- Visit www.buysomethingtasmanian.com.au/add-listing to register your business and list your product.
- Select the appropriate tourism business category (accommodation, food and drink, or experience) to help consumers find your listing. Then select any relevant sub-categories - this is essential to make sure your listing appears on the campaign landing page.
- Include your story and a description of what you offer.
- Add information about any special offers.
- Upload at least five of your most engaging images and any relevant videos. An appealing listing is important to capture people’s attention.
For tips on creating and telling your brand story, get in touch with Brand Tasmania. The Tasmanian Chamber of Commerce and Industry is the administrator of Buy Something Tasmanian. If you need assistance with your listing, contact 1300 559 112 or firstname.lastname@example.org.
Find more information on the industry recovery and a reopening checklist for operators
An overview of the Make Yourself at Home media plan is available to view here. This is to provide businesses with visibility of the timing of upcoming media to so that they can plan their own advertising at similar times across television, radio and in press. The media plan provided is for the planned media activity from now until the end of January.
Please note, this is an indicative plan only and may be subject to change. Decisions around your own advertising are at you own discretion.