Tasmanian Visitor Survey
The Tasmanian Visitor Survey (TVS) provides a profile of the characteristics, travel behaviour and expenditure of international and domestic visitors to Tasmania.
The survey is acknowledged as the most reliable source of statistical data on visitors to Tasmania, being based on an exit sample of more than 9000 visitors to Tasmania each year. As an island, visitors are counted as they depart from Tasmania's air and sea ports - a real advantage for data collection.
Tasmanian Tourism Snapshot
The latest TVS results, along with additional data provided by Tourism Research Australia, are published in our quarterly Tasmanian Tourism Snapshot.
Tourism Tasmania’s TVS Analyser is a free, always-on, interactive dashboard that allows you to access data from the Tasmanian Visitor Survey (TVS).
Tune in to this video for an introduction to Tourism Tasmania’s TVS Analyser. The video includes an overview of the Tourism Tasmania Research and Insights team and visitor data reporting, followed by an interactive tour for navigating the TVS Analyser dashboard.
The TVS Analyser includes the following data sourced from the Tasmanian Visitor Survey (TVS):
- Total visitors to Tasmania
- Nights spent in Tasmania
- Places visited, including overnight
- Visitor demographics
Current TVS questionnaire:
TVS Reliability and interpretation notes
Visitor estimates under 5,000 are subject to high sampling variability and should be used with caution.
TVS survey estimates are subject to random sampling error. When interpreting these figures, readers are advised to consult the Tasmanian Visitor Survey - Confidence intervals tables [PDF 1.3MB] before drawing a conclusion from the TVS data.