Tourism Tasmania undertakes major marketing campaigns in key target markets, ensuring a presence in-market all year round. Tourism Tasmania also works with Tourism Australia to ensure Tasmania is well represented in its international marketing effort.
Tasmania - Come Down For Air is the over-arching brand platform that underpins Tourism Tasmania’s destination marketing. Read more about the Tasmania – Come Down For Air brand platform.
- The Off Season 2024
- Tasmania - Come Down For Air - summer 2023/24
- Spring road trips and agritourism
- Unordinary Adventures – golf
- Unordinary Adventures – fly fishing