Corporate

Tourism Tasmania

Our role is to create demand for travel to the state by connecting people culturally and emotionally to Tasmania

Features

CAMPAIGN

The Off Season 2024

Find out more and get involved in the campaign

Research

New audience segmentation

Learn about Tourism Tasmania’s new approach to segmentation

CAMPAIGN

Come Down For Air 2023/24

Read about our latest campaign

Introduction to Tourism Tasmania’s new audience segmentation

13 November 2023

Tourism Tasmania has commissioned a study of Australian leisure travellers. Register for the webinar to learn about our new audience segmentation.

Tourism Tasmania wins top marketing awards for Off Season campaign

24 October 2023

Tourism Tasmania has won a GOLD and SILVER award for its 2022 Off Season campaign at the Australian Effie Awards.

Dark Mofo is setting the stage for the next decade

22 September 2023

While the wider Dark Mofo festivities hit pause for 2024, Dark Mofo will continue to deliver Winter Feast and the Nude Solstice Swim.

See all news

Tasmanian Tourism Snapshot June 2023

A quarterly publication showcasing the latest statistics and insights of visitors to Tasmania, plus accommodation data.

SEE ALL VISITOR STATISTICS

Tourism Talk Newsletter

Subscribe and stay updated

ATDW Online

Update your product listing

Visual Library

Browse and download media

Tassie Specialist Program

For travel sellers who want to learn more about Tasmania

T21 image of farmgate market selling vegetables

T21 Visitor Economy Strategy

A man stands at the bottoms of some stairs that lead up into a dense forest, next to the calm waters of a river.

Work with us

Wombat in the snow out on Cradle Mountain national park

Regional Tourism

Looking for Tasmania Visitor Information?

Visit discovertasmania.com.au