Providore Market, Devonport
S. Group
Visitor data
A range of visitor data sources provide a profile of the characteristics, visitor behaviour and spend of domestic and international visitors.
Our key data sources include our Tasmanian Visitor Survey (TVS) which is widely recognised as the most reliable source of visitors statistics for Tasmania. We also provide information on accommodation performance and economic contribution of Tourism to Tasmania
Explore the data below
Use the tabs and filters within the dashboard to explore visitor data by origin, demographics, activities, regions visited and more. Select different time periods to compare trends and identify patterns relevant to your business or region.
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Experience and connection
Interstate holiday visitors become advocates for Tasmania, feel better after their holiday, are likely to return and spend most of their time in regional areas.
Visitor Data Snapshot, year ending December 2025
Stu Gibson
Visitor data snapshot
Our quarterly Tourism Snapshot summarises the latest Tasmanian Visitor Survey (TVS) results, along with additional data from Tourism Research Australia.
TVS data is compiled from a quarterly exit survey of visitors leaving the state. The snapshot provides a range of up to date insights to help you stay informed and make better decisions.
You can use the Tourism Snapshot for business planning, marketing strategy development, or to support grant applications and award submissions.
It's a useful tool for anyone working or operating a business in Tasmania's tourism industry.
Tasmanian Accommodation Report, February 2026
Jason Charles Hill
Accommodation performance
Our monthly accommodation report provides valuable insights into accommodation demand and performance right across the state, drawing on commercial and short stay accommodation results sourced from STR Global and AirDNA.
These reports complement our regular quarterly reporting on the visitor economy, including the Tasmanian Tourism Snapshot and updates to the interactive TVS Analyser dashboard.
Economic contribution of tourism
Known as the visitor economy, at the year ending 2025 Tasmania hosted 1.386 million visitors, contributing over $3.7 billion to the Tasmanian economy and supporting 50,800 jobs. This represents 15.6% of the state's total filled jobs, or one in every six jobs in Tasmania, including meaningful employment opportunities for regional communities.1
Fast facts
Tourism satellite accounts
Tourism satellite accounts highlight the importance of tourism to each state and territory's economy, including regions. These reports are produced by Tourism Research Australia on modelled regional expenditure estimates derived from the International Visitor Survey and the National Visitor Survey, and are therefore subject to volatility in estimates, especially for smaller states and territories.
State tourism satellite accounts (STSA):
The STSA presents the direct and indirect economic contribution of tourism for all states and territories.
Regional tourism satellite accounts (RTSA)
The RTSA presents annual data for Australia’s tourism regions.
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Sources
All data sourced from the Tasmanian Visitor Survey YE Dec 2025 unless otherwise noted.
1. Tourism Satellite Accounts 2023-24, Tourism Research Australia