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View from Cressy House across open green spaces and trees toward distant mountains, Longford, Tasmania

Cressy House, Longford

Jasper Da Seymour

Resources for industry

Whether you're exploring the idea of starting a tourism business or you've been part of the industry for years, this is your starting point for the tools, resources and support we offer.

Tasmania's tourism industry is built on collaboration. We work alongside operators, regional tourism organisations and industry partners to grow a visitor economy that creates value for businesses, communities and the places that make Tasmania distinctive. Our role is to support you with practical resources, relevant data, marketing expertise and connections to help your business thrive.

Everything here is organised to meet you where you are, from your first steps in tourism through to leadership and contribution at an industry level.

Aerial view of a sandy cove and granite boulders at The Gardens, larapuna / Bay of Fires area, Tasmania's East Coast
Getting started

Thinking about starting a tourism business in Tasmania? Get to know the industry, understand who visits the state, research your opportunity and begin planning your business with confidence.

Person on a granite outcrop overlooking Wineglass Bay, Freycinet National Park, Tasmania
Market your business

Marketing connects Tasmania with visitors who stay longer, spend more and explore more of the state. Learn about our brand, our campaigns, how to tell your story and how to align your marketing with ours.

A stallholder preparing winter wreaths and posy jars at Festival of Voices Farmers Market, Twamley Farm, Buckland, Tasmania
Grow your business

Built around the stages of running a tourism business, from setting up the essentials through to growing your reach, strengthening your operations and contributing to the wider industry, find the resources that match where you're at.

Four bathers leaping into the water from Floating Sauna Lake Derby at twilight, Derby
Partner with us

Whether you're looking to reach new markets through trade partnerships, collaborate on marketing or join our production register, there are a number of ways to get involved.

Research and insights

Our research team provides visitor data, market insights and emerging trends to help you make informed business decisions.