
Cressy House, Longford
Jasper Da Seymour
Tasmania's tourism industry is built on collaboration. We work alongside operators, regional tourism organisations and industry partners to grow a visitor economy that creates value for businesses, communities and the places that make Tasmania distinctive. Our role is to support you with practical resources, relevant data, marketing expertise and connections to help your business thrive.
Everything here is organised to meet you where you are, from your first steps in tourism through to leadership and contribution at an industry level.

Thinking about starting a tourism business in Tasmania? Get to know the industry, understand who visits the state, research your opportunity and begin planning your business with confidence.

Marketing connects Tasmania with visitors who stay longer, spend more and explore more of the state. Learn about our brand, our campaigns, how to tell your story and how to align your marketing with ours.