Tourism Tasmania collaborates with other government agencies and organisations that contribute to the visitor economy, sharing research outcomes, providing secretariat and logistical support, and liaising with stakeholders.
Visitor Economy Strategy
Tourism Tasmania is a lead partner in the T21 – Tasmanian Visitor Economy Strategy. Tourism Tasmania provides secretariat services to the Premier’s Visitor Economy Advisory Council, which oversees the strategy, and to the T21 Steering Committee which is responsible for coordinating delivery of the T21 priority actions. Over the past year, the Premier’s Visitor Economy Advisory Council met on three occasions, and the T21 Steering Committee met on six occasions. Full details of the strategy, as well as the strategy’s six-monthly progress reports are available at www.t21.net.au.
Regional Tourism Organisations
Tasmania has four regional tourism organisations (RTOs) that cover the north-west and west coast regions, the north, the south, and the east coast. The RTOs are important contributors to the Tasmanian visitor economy, undertaking marketing, destination management and industry development for their region.
In 2016-17, the Tasmanian Government, through Tourism Tasmania, provided a total of $1.2 million through individual grant deeds for the RTOs to undertake industry development, destination development and intrastate marketing activities. The level of funding received reflects the size and scale of the industry in each region with the Cradle Coast Authority and Tourism Northern Tasmania allocated $317,500 each, the East Coast Regional Tourism Organisation allocated $230,000 and Destination Southern Tasmania allocated $335,000.
Regional activities over the year included the hosting of Round 2 of the 2017 Enduro World Series, the listing of over 500 businesses in the Great Eastern Drive Holiday, the launch of an Explore Southern Tasmania Map and industry development activities including the annual Destination Southern Tasmania Summit and the Southern Stars of Tourism. In addition Destination Action Plans were completed for Burnie, Devonport, Latrobe and West Coast as well as Central Coast, Circular Head, Waratah-Wynyard and King Island.
Access 2020 Working Group
Tourism Tasmania coordinates the provision and analysis of research and transport data for the Tasmanian Government’s Director of Aviation and Access Development. The research supports the formulation of business cases aimed at improving air services to Tasmania. Tourism Tasmania also provides secretariat support to the Access 2020 Working Group.
Australian Tourism Data Warehouse
Tourism Tasmania works with the Australian Tourism Data Warehouse (ATDW) to grow their ATDW-Online database and ensure all Tasmanian content is accurate and engaging. The database is used by travel distributors to source product information for their travel websites and contains extensive information on Australian tourism businesses including accommodation, food and drink, attractions, events, tours and hire.
Tourism Tasmania recently modified its Discover Tasmania website to display product promotional videos in ATDW listings and to provide preferential treatment to businesses accredited under the Australian Tourism Accreditation Program.
Tasmanian Visitor Information Network
The Tasmanian Visitor Information Network (TVIN) represents 19 yellow-i accredited visitor information centres and two associate member centres located around the state. In 2016-17, Tourism Tasmania provided $70,000 to the network as well as $150,000 towards the operation of the Tasmanian Travel and Information Centre in Hobart and $120,000 to the Launceston Visitor Information Centre. Over the year, the TVIN undertook training in customer service through the Tasmanian Hospitality Association’s Great Customer Service program and training in retail sales and merchandising. The network also presents the TVIN annual conference and helps inform visitors of road closures and driving conditions during bush fire and floods. Members also actively promoted Tourism Tasmania’s #TassieStyle social media summer advocacy campaign.
Tourism Industry Council Tasmania
Tourism Industry Council Tasmania (TICT) is the peak body representing the state’s tourism industry. The council advocates on behalf of the industry, promotes the value of tourism in the Tasmanian visitor economy and provides programs to encourage the delivery of world class visitor experiences. The Tasmanian Government, through Tourism Tasmania, provided $200,000 to TICT to support the Australian Tourism Accreditation Program, the Tasmanian Tourism Awards and the state’s major tourism event, the Tasmanian Tourism Conference.