Educating the Travel Trade
Tourism Tasmania offers online training and famils for retail travel agents and inbound tour operators interested in learning more about Tasmania. Over the past year, 134 sellers qualified as Tassie Specialists with 820 sellers successfully completing the training since its introduction. Tourism Tasmania also provided independent destination training with wholesalers to increase their knowledge and confidence when selling Tasmanian products.
Pan Asia Trade Mission
John Fitzgerald, CEO of Tourism Tasmania, led a pan-Asian tourism mission in February 2017. A total of 14 Tasmanian operators travelled as part of the mission visiting Malaysia, Singapore, Hong Kong and China. As a result of the mission, more than 150 travel agents and product managers directly engaged with the Tasmanian operators to further strengthen relationships and establish new business.
Talkabout Tassie Roadshow
Tourism Tasmania presents and participates in trade events to increase sales in our domestic and international markets. Tourism Tasmania’s Talkabout Tassie Roadshow gives travel sellers the chance to meet local operators and learn more about Tasmanian products. This year, 17 export-ready Tasmanian businesses presented their product to around 240 travel agents in Melbourne, Sydney and Brisbane. A total of 99 per cent of sellers agreed they were more knowledgeable of tourism products and experiences in Tasmania after attending the roadshow, and 92 per cent of sellers agreed they felt more confident to sell Tasmania to clients in the future after attending the roadshow.
Tassie Specialist Conference
Tourism Tasmania’s highly successful Tassie Specialist Conference, open exclusively to qualified Tassie Specialists, attracted 83 specialist travel agents to the state. The conference gives Tassie Specialists a chance to engage directly with Tasmanian operators and the experiences they offer. The agents engaged with 31 Tasmanian operators over the two-day conference and participated in pre and post familiarisations managed by Tourism Tasmania. All attendees agreed they were more likely to recommend Tasmania to their clients and were more knowledgeable on Tasmanian tourism products and experiences.
Australian Tourism Exchange 2017
Tourism Tasmania attended the Australian Tourism Exchange (ATE) in Sydney in May 2017. The Australian Tourism Exchange is Australia’s largest annual travel and tourism business-to-business event. A total of 25 Tasmanian operators attended with full representation from Tourism Tasmania’s internationally based team. This four-day event focused on business-to-business opportunities from all key global source markets travelling to Australia. Delegates from the USA, Germany, Hong Kong, China and Singapore participated in the pre and post familiarisation program at ATE with additional representatives from the UK and Brazil participating in specialist programs featuring golf, walking, wildlife, wine, and luxury products. Tasmania’s attendance at the event has continued to generate widespread interest in the state with more people wanting to know about our unique tourism offer.