An Inspiring Enterprise

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Tourism Tasmania is an active leader and collaborator in the Tasmanian Government’s Tasmanian Visitor Economy Strategy, and plays an important role in helping communicate Tasmania’s story. Tourism Tasmania recognises that to continue to succeed it must have the right people in the right job and a strong, positive and proactive work force. To achieve this, Tourism Tasmania is fostering a values-based culture that encourages innovation, creativity and a diversity of views while ensuring a strong alignment and affinity with the organisation’s strategic objectives.

Tourism Tasmania’s ongoing People and Culture program aims to create a sustainable high performance business culture within the organisation. The program commenced in October 2016, and saw all staff, including senior managers, participate in a series of structured workshops designed to create a shared agreement on a preferred culture for the organisation. The workshops identified the type of workplace culture, values and behaviours staff aspire to and how people can best work together to embed these within their day to day work.

To support the People and Culture program, all staff participated in working together workshops in early 2017. The workshops used evidence-based models, tools and frameworks to enable staff to consider how they lead and work with each other.

Tourism Tasmania recognises the importance of ensuring staff have the right skills to achieve its goals and aim to instil a culture with clear accountabilities by recruiting, rewarding and retaining talent aligned to our corporate values.

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