Visitors to Tasmania
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Annual Report 2014-15
The Tasmanian Visitor Survey is a systematic sample survey of departing passengers at the airports in Hobart, Launceston, Devonport and Burnie as well as the Spirit of Tasmania terminal in Devonport.
In addition to the Tasmanian Visitor Survey, data is collected from the National Visitor Survey and the International Visitor Survey, both conducted by Tourism Research Australia.
The following tables summarise the 2014-2015 results.
Key Indicators
| Visitors | 12 months ending June '14 | 12 months ending June '15 | % change |
|---|---|---|---|
| Total visitors | 1,057,900 | 1,146,600 | 8 |
| Total nights | 9,440,000 | 9,720,000 | 3 |
| Average length of stay | 8.9 | 8.5 | -5 |
| Expenditure (million) | $1,727 | $1,885 | 9 |
| Holiday | |||
| Visitors | 478,300 | 541,700 | 13 |
| Nights | 4,549,400 | 4,933,600 | 8 |
| Average length of stay | 9.3 | 9.1 | -3 |
| Expenditure (million) | $1,095 | $1,281 | 17 |
Source: Tasmanian Visitor Survey - visitors on scheduled air and sea services
Interstate Visitors
| Interstate visitors | 12 months ending June '14 | 12 months ending June '15 | % change |
|---|---|---|---|
| Total visitors | 909,900 | 988,000 | 9 |
| Total nights | 7,210,000 | 7,590,000 | 5 |
| Average length of stay | 7.9 | 7.7 | -3 |
| Expenditure (million) | $1,438 | $1,592 | 11 |
| Holiday | |||
| Visitors | 374,100 | 425,200 | 14 |
| Nights | 3,152,200 | 3,607,200 | 14 |
| Average length of stay | 8.9 | 8.7 | -2 |
| Expenditure (million) | $886 | $1,039 | 17 |
Source: Tasmanian Visitor Survey - visitors on scheduled air and sea services
International Visitors
| International visitors | 12 months ending June '14 | 12 months ending June '15 | % change |
|---|---|---|---|
| Total visitors | 162,800 | 198,300 | 22 |
| Total nights | 2,752,000 | 3,218,000 | 17 |
| Average length of stay | 16.9 | 16.2 | -4 |
| Expenditure (million) | $235 | $298 | 27 |
| Holiday | |||
| Visitors | 124,900 | 150,700 | 21 |
| Nights | 1,352,300 | 1,755,800 | 30 |
| Average length of stay | 10.8 | 11.7 | 8 |
| Expenditure (million) | $140 | $184 | 31 |
Source: International Visitor Survey
Other Visitors
| Intrastate visitors | 12 months ending June '14 | 12 months ending June '15 | % change |
|---|---|---|---|
| Total overnight visitors | 1,225,000 | 1,271,000 | 4 |
Source: National Visitor Survey
| Cruise Ship Visitors | 12 months ending June '14 | 12 months ending June '15 | % change |
|---|---|---|---|
| Total cruise ship visitors | 155,359 | 162,815 | 5 |
Source: TasPorts
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