Statement of Corporate Intent

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Annual Report 2014-15

Statement of Corporate Intent: July 2013 to June 2016

This Statement of Corporate Intent is a summary of the Tourism Tasmania Corporate Plan June 2013 to July 2016. It recognises the authority's role as a leader in the tourism sector and  seeks to align its overarching goals with the organisational priorities for the  forthcoming three-year period. The Corporate  Plan 2013-2016 recognises the dynamic nature of the global tourism landscape and the  important role Tourism Tasmania plays in fostering the sustainable growth of  Tasmanian tourism, while developing innovative and informed marketing  initiatives that drive visitation to Tasmania.

Our Role

Tourism Tasmania's role is to  maximise the contribution of tourism to Tasmania's economic growth.

Our Goals

Tourism Tasmania's four goals  are to:

  1. Maximise Tasmania's tourism potential
  2. Drive demand for Tasmania
  3. Enhance industry's competitive position with  market-leading research and analysis
  4. Be a highly effective organisation.

These goals are the result of  a comprehensive and detailed analysis of the current environment and future  trends in tourism and firmly establishes Tourism Tasmania's vision for the  three-year period 2013-2016.

To achieve  these four goals we have articulated our priorities for 2013-2016 and the  strategic initiatives we will undertake to deliver benefits for the Tasmanian  tourism industry. These are in the Tourism Tasmania Corporate Plan 2013-2016,  available online at

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