larapuna / Bay of Fires area
JeremyButton80
Telling your story
Want to create authentic content that tells your story and captures the Tasmanian spirit? Learn how to target the right people with the right message at the right time.
Good marketing focuses on value over volume. Align with our marketing activities across channels that matter to your market: brand and advertising campaigns, digital content, social media, PR, famils and strategic partnerships with trade, distribution and access partners.
Find your content pillar
Capitalise on our content pillars, designed around six themes that guide how we represent Tasmania to the world. They provide a framework for storytelling that showcases the depth and uniqueness of Tasmanian experiences and offerings that encourage visitation to the state - distinctive, a little rough around the edges, worth the journey. You might fit more than one content pillar.
Showcasing the diversity, wildness and beauty of Tasmania's landscapes and seascapes: wildlife, national parks, conservation areas, reserves, regenerative tourism and the Southern Ocean.
Celebrating Tasmania's artisanal food and drink: where to eat and drink, meet the makers and producers, immersive tasting experiences, agritourism and innovative and traditional methods.
Showcasing the diversity and richness of experiences in Tasmania: road trips, outdoor adventures, accommodation, wellness and passive and active experiences.
Exploring how the island's heritage informs the present and future, reflecting palawa (Tasmanian Aboriginal) history, colonial history and industrial heritage.
Anthony Road, West Coast Range
Emilie Ristevski
Road trips and trails
Tasmania's drive journeys and themed trails encourage visitors to explore beyond the main centres at their own pace.
Five drive journeys showcase attractions and experiences across the state, supporting regional dispersal and longer visitor stays. A range of themed trails, from food and wine to heritage and cycling, offer additional ways for travellers to discover our regions.
Find out how your business can connect with self drive visitors and be part of Tasmania's road trip offering.
World Heritage Cruises, Gordon River
Tourism Australia
Cruise tourism
Cruise ship tourism offers real opportunities for Tasmanian businesses. Find guidance on how cruise distribution works, how to deliver shore experiences, and what the sector means for Tasmania.
More ways to share your story
Working with media
- Learn how to pitch stories to media
- Engage with our PR program
- Host media and trade partners with our famils
- Get tips for creating media ready content
Promoting your events
- Download our event resource guide
- Get event support from Tourism Tasmania
- Work with Events Tasmania and Business Events Tasmania
- Learn more about how benefit the visitor economy
West Coast Wilderness Railway track
Paul Fleming
Guidlines for filming in Tasmania
Planning a professional shoot in Tasmania's wilderness areas or public spaces? There are permits and guidelines you will need to be aware of to ensure your production runs smoothly and respects our environment.