Festival of Voices, Hobart
Alastair Bett
Promoting Your Events
As a destination marketing organisation we support the promotion of your events across our channels and within our work to drive demand and visitation.
Events and festivals are vital demand drivers locally, nationally and internationally for Tasmania's visitor economy, stimulating travel during shoulder periods and encouraging visitors to explore beyond the event itself. By providing a fixed date, events give travellers both emotional assurance through a sense of vibe and atmosphere, and functional certainty in knowing what they can experience and when. That combination of inspiration and commitment encourages visitors to plan and follow through on a holiday.
Our event resource guide offers practical tools for promoting your event effectively.
How events benefit the visitor economy
Events and festivals are important contributors to Tasmania's visitor economy, enhancing the state's culturally vibrant brand and often providing a trigger for visitation. They drive demand, stimulate travel during shoulder periods and encourage visitors to explore beyond the event itself.
ECHO - East Coast Harvest Odyssey, Cranbrook
Dearna Bond
The impact is measurable.
One off events such as the Foo Fighters in January 2026 sold out in 20 minutes, filling almost every room in Launceston and surrounds.
AFL matches, Supercars and National Rowing Championships drive substantial increases in commercial accommodation occupancy in northern Tasmania during periods that would otherwise experience lower demand. Similar patterns occur in southern Tasmania during Dark Mofo, Festival of Voices and Beaker Street Festival.
Research also shows that events can provide an anchor, structure and commitment to a holiday, and the events in Tasmania that most strongly appeal are unique, quintessentially Tasmanian experiences. Events play a strong role in increasing regional distribution, giving visitors reasons to explore other parts of the state.
Download the research
Events Tasmania
Other useful contacts
Nude Solstice Swim, Dark Mofo, Long Beach
Supplied Courtesy of Dark Mofo
Events calendar
We are focused on supporting business sustainability, smoothing out seasonality and increasing visitation over the cooler months.
The 2026 Off Season campaign is active across our key domestic markets until 31 August to build brand awareness, drive bookings and increase winter holiday visitation.
To help you and your business with planning, visit the What's On section of Discover Tasmania to view key events that will encourage visitors to your area. Our regional what's on guide is a helpful resource to give you a clear view of the peak times in your region and when it is likely to get busy.