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Black and white image of two people fencing with umbrellas in an ornate interior at The Secret Bank Society, Ringarooma

The Secret Bank Society, Ringarooma

Jesse Hunniford

The Off Season

The Off Season runs each year between May and August, and is designed to help drive visitation to Tasmania during the traditionally quieter months.

Now in its sixth year, consistency remains central to the campaign. The Off Season's bold black, white and neon look gives the cooler months in Tasmania a distinct identity, and by showcasing unique operator winter products and experiences, it makes the case that a Tasmanian winter holiday is different to the mainland.

Event organisers

Winter events and festivals are an important part of the Off Season campaign.  If your event is scheduled to occur during the Off Season period of 1 May to 31 August, we’d love to know about it. Please create an event profile in the Australian Tourism Data Warehouse

If you have any questions on this please email us at industry@tourism.tas.gov.au 

The Off Season making the news

The Off Season Tasmania campaign installation filling the Martin Place Metro tunnel in Sydney with immersive light and imagery

Campaigns and marketing

Off Season’s bold takeover in the heart of Sydney

Newsletter

Today Show highlights Tassie winter

Awards and accolades

Winter suits Launceston

Newsletter

Local publications on board for 2026 Off Season

Advertising examples

The Off Season 2026 Tasmania ad: Feast on truffle toasties, fancy carbs don't count, at The Agrarian Kitchen
The Off Season 2026, The Agrarian Kitchen
The Off Season 2026 Tasmania ad: Get back to nature, expect to see bush, at Numie Retreat House
The Off Season 2026, Numie Retreat House
The Off Season 2026 Tasmania ad: Learn from a salt sommelier, way less pretentious than it sounds, at Tasman Sea Salt
The Off Season 2026, Tasman Sea Salt
The Off Season 2026 Tasmania ad: See world class jazz locally at the Devonport Jazz Festival
The Off Season 2026, Devonport Jazz Festival

Come Down For Air

Come Down For Air is the overarching brand platform that underpins our destination marketing.