Tourism Tasmania's response to bushfires

The New Year starts with some significant challenges for the national tourism industry. Tourism Tasmania is participating in a number of national working groups to coordinate the country’s tourism organisations and industry to respond to both the bushfire situation and coronavirus.

It is expected that Tasmania will be impacted by changes to international travel and changes in forward bookings from some international markets to Australia.

Tourism Tasmania is working closely with Tourism Australia and our state and territory counterparts in a collaborative national response to both the impact of the bushfires and coronavirus.

Watch the video above to hear more about how we are responding in collaboration with industry partners.

Tourism Tasmania marketing campaign update

The Come Down for Air campaign is being ramped up in key eastern seaboard domestic markets and will include social media, digital and cinema ads commencing this week, with television commercials and outdoor advertising rolling out over February and March.

There will be a second burst of campaign activity in May and June to encourage shoulder and low season travel to Tasmania.

Learn more about Come Down for Air.

Tourism Australia campaign - Holiday Here This Year

Tourism Australia has launched Holiday Here This Year to encourage Australians to holiday in their own backyard and support the country’s tourism industry that is vital to many communities.

The domestic campaign will provide a unified platform that aims to galvanise Australians and the entire tourism industry by providing an immediate call to action to holiday in Australia.

It is being backed by all states and territories, and we encourage Tasmania’s industry operators to show Australians a little bit of our backyard and let them know that we are open and welcoming visitors.

Information current as at 31 January 2020

Click here for previous updates from Tourism Tasmania via the Tourism Tasmania newsletter.