Australian Tourism Exchange

ATE Live – 6 to 9 June 2021  |  ATE Online – 10 to 17 June 2021

ATE is an annual business-to-business tourism travel trade event, delivered by Tourism Australia. The event provides new or existing tourism operators (sellers) from across the country who are trade ready, the opportunity to meet, exchange knowledge and establish important business relationships with the travel trade.

ATE21 will involve a hybrid format that brings together in-person and virtual components.

The in-person component of the tradeshow, ATE Live, is set to take place in Sydney at the International Convention Centre from 6 to 9 June. At this event Tasmanian trade ready tourism operators will have the opportunity to meet face-to-face with domestic buyers, frontline travel sellers and international buyers who are based in Australia or located in countries permitted to travel to Australia.

A virtual version of the event, ATE Online, will immediately follow from 10 to 17 June, providing an opportunity to meet with international buyers from across the globe who are unable to travel to Australia.

For 2021, Tourism Australia are fully subsidising participation event fees and three nights’ accommodation for primary seller delegates.

Applications are now open, and close on 19 March however operators are encouraged to complete the registration process as soon as possible.

For more information visit the ATE 2021 portal

Tourism Tasmania contact

For all enquiries email