Visitors to Tasmania
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Annual Report 2012-13
The Tasmanian Visitor Survey is a systematic sample survey of departing passengers at the airports in Hobart, Launceston, Devonport and Burnie as well as the Spirit of Tasmania terminal in Devonport.
In addition to the Tasmanian Visitor Survey, data is collected from the National Visitor Survey and the International Visitor Survey both conducted by Tourism Research Australia.
The following tables summarise the 2012-2013 results.
| KEY INDICATORS | 12 months ending June ‘12 | 12 months ending June ‘13 | % change |
|---|---|---|---|
| Visitors | |||
| Total visitors* | 929,200 | 1,066,300 | 15% |
| *All visitors on scheduled air and sea services, including cruise ship visitors. | |||
| Total Nights | 7.86 million | 8.39 million | 7% |
| Average length of stay | 9.2 nights | 8.7 nights | -5% |
| Expenditure (million) | $1.37 million | $1.51 million | 10% |
| Holiday | |||
| Visitors | 345,700 | 383,900 | 11% |
| Nights | 3.46 million | 3.70 million | 7% |
| Average Length of Stay | 10 nights | 9.6 nights | -4% |
| Expenditure (million) | $874 million | $956 million | 9% |
Source: Tasmanian Visitor Survey
International Visitors
| KEY INDICATORS | 12 months ending June ‘12 | 12 months ending June ‘13 | % change |
|---|---|---|---|
| International Visitors | |||
| Total visitors | 141,200 | 156,000 | 10% |
| Total Nights | 2.87 million | 3.18 million | 11% |
| Average length of stay | 20.3 nights | 20.4 nights | 0% |
| Expenditure (million) | $249 million | $258 million | 4% |
| Holiday | |||
| Visitors | 100,900 | 105,200 | 4% |
| Nights | 1.09 million | 1.40 million | 29% |
| Average Length of Stay | 10.8 nights | 13.4 nights | 24% |
| Expenditure (million) | $122 million | $123 million | 1% |
Source: International Visitor Survey
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