Statement of corporate intent
Over this past year, Tourism Tasmania invested in a variety of marketing programs aimed at attracting more visitors to Tasmania, and the results have been sensational. For the first time, we welcomed over one million interstate visitors and we reached the $2 billion visitor spend mark.
While this publication looks back over the past twelve months, the Tourism Tasmania Act 1996 states that the Annual Report is to include the Statement of Corporate Intent relating to the corporate plan that takes effect at the beginning of the next financial year.
This Statement of Corporate Intent is a summary of the Tourism Tasmania Corporate Plan June 2015 to 2020.
Tourism Tasmania's role is to create demand for travel to the state by connecting people culturally and emotionally to Tasmania through domestic and international marketing programs that lead and activate the Tasmanian brand and grow economic and social value.