Visitor data showing strong recovery
September 20 2022
The Tasmanian Visitor Survey (TVS) is a survey of people departing Tasmania collecting important data on the characteristics, travel behaviour and expenditure of visitors to the state. It is nationally acknowledged as the most reliable source of statistical data about visitors to Tasmania, providing insights and performance data to support informed strategic decision making.
Tourism Tasmania collects TVS data throughout the year and receives high-level indicative data each month which provides a snapshot of visitor expenditure, visitation and nights.
The latest data for July 2022 shows total visitor spend in Tasmania in the year to July 2022 was $2.504 billion.
This is a significant milestone as it means the state’s T21 target of restoring visitor spend to $2.5 billion by the end of 2022 has been reached ahead of schedule and despite fewer visitors, particularly international visitors to the state.
The total number of visitors to Tasmania in the year ending July 2022 was 839,000, compared to pre-COVID levels of more than 1.35 million per year.
In the month of July 2022 alone, total visitor expenditure was a record $270.2 million and double the pre-COVID spend of the same month which was $135.2 million in July 2019.
The total number of nights visitors stayed in the in the month of July 2022 is also a monthly record at 706,300 with average length of stay at 8 nights per visitor.
For more information on the fully weighted data for the year ending June 2022 - Visitor Statistics - Tourism Tasmania Corporate
*Please note – The TVS responses have multiple layers of weightings applied to be representative of all visitors to the state; indicative monthly data has not had the final layer of weighting applied and is therefore subject to slight variations. The fully weighted July data which will be incorporated into the September quarter to be published later in the year.