Tourism Tasmania’s new audience segmentation

A key aspect of Tourism Tasmania’s marketing program is to reach the right people with the right message at the right time. To inform our strategy, we have commissioned a comprehensive research study of Australian leisure travellers to give us an understanding of our market opportunity. Through this process, we have identified three key target segments to focus our future marketing activity on.

In 2023 we launched our new marketing segmentation with an industry webinar. Please contact us at if you would like to receive a copy of this webinar and the fact sheets provided.