New Tourism Tasmania CEO

9 January 2023


Sarah Clark is the new Chief Executive Officer of Tourism Tasmania.

Tasmanian born and raised, Sarah has served on Tourism Tasmania’s board since September 2021 and brings significant skills and global experience to the CEO role, having been a leader in the tourism industry specialising in travel and marketing across multiple continents.

Sarah is taking over the helm of Tourism Tasmania as the state’s tourism industry is entering an exciting new period with the development of the 2030 Visitor Economy Strategy well underway.

Sarah’s recent roles include working at Intrepid Travel, the world’s largest adventure travel company, with previous senior roles including leading the global youth business as Global General Manager and as Vice President for STA Travel in Dallas, leading strategy for air, product, marketing and online performance.

Sarah’s deep understanding of sustainable travel from an industry operator and customer perspective will serve her well as we continue to deliver our plan for Tasmania’s tourism sector and maintain the positive impacts it contributes to our State.

Sarah Clark said, “As a proud Tasmanian, I am honoured to take on the role and provide leadership to realise Tasmania’s vision and plan of being a global leader in sustainable tourism.

“We are a destination on the top of many Australian travel lists, with international travellers quickly catching on. People are looking for enriching and meaningful travel experiences and Tasmania is unlike anywhere in the world."

“We are beautifully positioned to thrive as travel recovers with our world-class gastronomy, natural environment, arts, and unique culture."

“I look forward to leading the incredible and very capable team at Tourism Tasmania and working with the wider tourism industry to drive positive social, cultural and economic impact to Tasmanians through a strong and sustainable visitor economy.”