New Discover Tasmania website
16 June 2022
Tourism Tasmania has launched its new consumer-facing website, discovertasmania.com.au which will better assist visitors in planning a holiday to Tasmania. The new website will inspire and accelerate trip planning by removing barriers and easily matching travellers to relevant experiences through market-leading technology.
Providing visitors with relevant and timely information enables them to understand the depth and breadth of Tasmania’s tourism products and experiences, assisting to increase bookings and drive longer stays and dispersal around the state.
The new Discover Tasmania website uses the latest technology from Optimizely to deliver an intuitive website that is centred around a purpose-built trip planner and experience finder. Discover Tasmania’s personalisation function matches consumers’ interests with experiences and enables users to explore, organise, share and collaborate when planning their itineraries to Tasmania.
The new site also includes compelling new video content and immersive articles to inspire prospective travellers and showcase Tasmania as a destination.
Extensive research has been undertaken with potential users to ensure the new website is designed to enhance visitor information provision and planning requirements.
Tourism and hospitality industry products, offers and experiences will feature on the site through integrated ATDW (Australian Tourism Data Warehouse) listings, designed to drive greater leads to the industry.
The launch of the new Discover Tasmania website represents the first stage of the transformation of Tourism Tasmania’s digital visitor information tools.
Other elements of the digital program, such as an App that will support the provision of on-ground visitor information, planning tools and itineraries will be launched later in 2023.
To explore the new website, visit: www.discovertasmania.com.au