Brand workshops

Find your own ‘air’ at Tourism Tasmania’s brand workshop for tourism operators

Come Down for Air is the state’s brand platform used by Tourism Tasmania to encourage travellers to experience our island. Our creative approach invites visitors to break free from the stresses of modern life and feel more human here in Tasmania.

When everywhere can feel generic, we recognise the need to create a brand that tells a story, setting Tasmania apart and showcasing what makes us unique.

Following the successful launch of Come Down for Air in the marketplace last year, we now want to share it and work with you to uncover what type of ‘air’ you can offer your customers.

Tourism Tasmania is inviting tourism operators to attend a workshop facilitated by Thomasine Burnap, Planning Director at BMF (Tourism Tasmania’s creative agency) where you will learn about;

  • our brand strategy and what we mean by ‘air’
  • why our brand will stand out against the competition
  • who Tourism Tasmania’s audience is and what those customers are looking for from their holidays
  • help you identify what type of ‘air’ your business can offer customers
  • and explore how to apply this idea to your marketing efforts.

This will be an interactive and fast-moving workshop, designed to help you align your marketing efforts with Tourism Tasmania’s marketing strategy.

Brand workshops will be offered at the times below.

Queenstown - Thursday 27 February, 2:00 – 4:00 pm register here

Burnie - Friday 28 February, 11:00 am – 1:00 pm register here

Launceston - Wednesday 4 March, 12:00 – 2:00 pm register here

Bicheno - Thursday 5 March, 11:00 am – 1:00 pm register here

Hobart - Friday 6 March, 10:00 am – 12:00 pm register here