Events and festivals contribute to Tasmania’s culturally vibrant brand and often provide a trigger for interstate visitation. As such, they're an increasingly important contributor to the Tasmanian Government's T21 Visitor Economy Strategy goal to grow annual visitor numbers to 1.5 million a year by 2020.
Tourism Tasmania recognises significant value in the complementary nature of events and festivals that promote Tasmania as a premier travel destination, driving travel to the state and growing event attendance.
Tourism Tasmania actively works with Events Tasmania to support events that express and celebrate all that is unique about Tasmania. Events Tasmania aims to build and sustain a strong events sector, promote investment and support for the sector, and maximise the return on investment in events funded by the state government through their funding and development programs.
Whether a large or small event, new or already well-established, we offer a range of resources to help ensure your event or festival marketing has impact.
For more on how we can help promote your event see our Event and Festival - Resource Guide [PDF 350KB].
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