Come Down For Air 2025/26 

Since 2019, Come Down For Air has invited travellers to escape the everyday stress and routine with a holiday in Tasmania. 

Our strategy is to stay consistent with our messaging year on year. In doing so, we are creating a brand platform that is memorable, trusted, and effective in creating demand and driving visitation to Tasmania.

For this latest campaign we are staying consistent with our Come Down For Air message and taking on learnings from the last six years. We are refreshing our best performing advertisements and serving them in places we know will have the biggest impact and return on investment.

In a highly competitive travel market, a strong and memorable brand is key to ensuring Tasmania stays top-of-mind for travellers. With tourism one of our state's oldest and most valuable industries, it is important to continually invest in our tourism brand to generate future demand for our industry.

Advertisements will appear across a range of channels including free-to-air TV, online video, out of home, digital display, and social media.    

Campaign activity will run in key markets of NSW, ACT, VIC, QLD, SA and WA from September 2025 to mid-March 2026.

Visit our consumer-facing website www.discovertasmania.com.au for more.

View the Come Down For Air advertising examples below.