New products and experiences
The Australian Government is providing $2.34 million for eight tourism projects to boost the Tasmanian tourism sector.
The initiative is part of the Recovery for Regional Tourism program to support regions, communities and industry sectors disproportionately affected by the economic impacts of COVID-19.
The tourism projects are:
'Wild Tamar' will bring together the nature and adventure visitor offerings of the North Tamar Region in a targeted campaign designed to increase visitation and length of stay.
Table Cape Lightshow
The Table Cape Lightshow Experience offers a deeply engaging visitor experience that uses cutting edge projection-mapping technology inside shipping containers. Visitors will embark on a virtual journey through time, floating above the dramatic cape, around the iconic lighthouse and over the internationally recognised tulip farm. Seasonally, the Table Cape lighthouse will also become the canvas onto which projections delight and educate visitors.
Riding the Mountain
This project delivers on Tasmanian Government mountain bike and tourism priorities by building 3km of new mountain bike trail in the foothills of Hobart's kunanyi/Mount Wellington. It is part of a City of Hobart plan to deliver new riding product for tourists and locals at Tasmania's third most visited tourist destination.
Blue Derby Green Flow Trail
Families, novices and mixed ability mountain bike groups will enjoy a new green (easy) trail to be developed for Derby, in far north east Tasmania. The project will further develop and diversify the Blue Derby Mountain bike experience with a custom designed descending flow trail, establishing the first trail network in Australia to offer a complete experience for riders of every level.
Bicheno Beams is a spectacular new free laser light show choreographed to app-streamed music devices, launched in Bicheno. Presented each evening during the winter months, Bicheno Beams will be a centre piece of winter activation for the east coast region, driving visitation, supporting job retention and economic benefit throughout the region.
Bay of Fires Trail
The Bay of Fires mountain bike trail will be realigned and upgraded to be recognised as the first International Mountain Bicycling Association (IMBA) rated Epic Trail in Tasmania. IMBA Epic Trail status is conferred on only a few iconic, adventurous backcountry trails. Interstate mountain bikers will be attracted to a ‘must ride’ trail, supporting the East Coast Tasmania visitor economy.
REASSIGN Heritage Interpretation
The REASSIGN Project will develop a new visitor experience through the contemporary interpretation of important Tasmanian Northern Midlands heritage sites, connecting the sites through onsite signs, digital assets and face to face storytelling.
Wild Mersey Mountain Bike Trails Sky Rider and Lookout
The visitor attraction potential of the Wild Mersey Mountain Bike Trails will be greatly enhanced with the development of two new descent trails and an iconic lookout, connected by an exciting new Sky Rider, the only pedal-powered high-level river crossing in Australia.