Recovery for Regional Tourism

In September 2020, the Australian Government announced a $50 million Recovery for Regional Tourism fund to support tourism regions that are heavily reliant on international tourism. The initiative is part of the $1 billion COVID-19 Relief and Recovery Fund to support regions, communities and industry sectors disproportionately affected by the economic impacts of COVID-19.

Tasmania has received $13.5 million under this program to support the recovery of our tourism industry and the broader visitor economy.

The program will deliver initiatives that drive interstate visitation, create jobs in regions and improve product diversity to attract domestic visitors.

Tourism Tasmania has worked with the regional tourism organisations, Business Events Tasmania, Brand Tasmania, Tourism Industry Council Tasmania and the Department of State Growth to develop project priorities that meet the Australian Government’s funding criteria and that align with the T21 Visitor Economy Action Plan 2020-2022 and other identified tourism priorities.

Projects endorsed for funding by Austrade include:

• Agritourism product and market development
• A Business Events Familiarisation program to target the corporate meetings and incentives market.
• Further funding for Tourism Tasmania’s winter marketing campaign to increase audience reach and engagement.
• New products and experiences projects around the state.
• A package of initiatives aimed at growing and retaining a skilled workforce
• Funding support for four special events and festivals with more being assessed for funding.
• Additional resourcing for Tasmania’s regional tourism organisations to support delivery on the ground.
• Tassie Holiday Voucher Program