Tourism Tasmania Industry Updates

 

Tourism Tasmania invites you to join us for our latest update, where we'll highlight current industry and global trends, share progress on our strategy and marketing activities, and unveil our brand new Industry Hub website. We’ll also be hosting a panel discussion on how AI and technology are reshaping the tourism landscape.

Afterwards, join us to network with fellow industry peers, Tourism Tasmania team members, and your regional tourism organisation over drinks and nibbles.

Launceston - Monday 13 April, 4pm-6pm at Albert Hall: Register here

Burnie - Tuesday 14 April, 12pm-2pm, Burnie Arts Centre: Register here

St Helens - Wednesday 15 April 10am-12pm, Location TBC: Register here

Hobart - Thursday 16 April 4:30pm-6:30pm, Franklin Wharf Function Centre: Register here

 

 

Off Season 2026 'sneak peek' webinar  

Tourism Tasmania is hosting an industry webinar to provide operators with a preview of the Off Season 2026 campaign ahead of its launch in key markets across Australia.

The webinar will be delivered by Lindene Cleary, Chief Marketing Officer and will include:

  • An overview of the campaign objectives and strategy for 2026
  • Key target markets and media plan including TV, outdoor, digital, social and partnership activity
  • A showcase of the creative executions that will appear across channels

Date & Time: 12 March 2026, 1:00 - 1:45PM  - Register here

 

US Market Insights with Tourism Australia

 

Tourism Tasmania is hosting an industry webinar to provide operators with insights and updates on the United States visitor market.

The US is Tasmania's largest inbound international market, with 48,400 visitors spending $98 million in the state during the year ending September 2025.

The webinar will include presentations from:

  • Tourism Tasmania CEO, Sarah Kingston Clark
  • Tourism Australia’s Vice President, the Americas and New Zealand, Chris Allison
  • Tourism Tasmania’s Head of Trade, Partnerships and International, Monica Armesto and Head of PR, Rob Verschuer

Date & Time: 25 March 2026, 9:30AM - 10:30AM - Register here