Industry engagement and events

Part 1: Marketing, messaging and media

The first session covers three key areas to sharpen your storytelling and media engagement: 

• Tourism trends you can’t miss 
  Stay ahead of changing visitor expectations with insights into the latest travel trends shaping tourism in Tasmania.  
• Sharing your sustainability story 
  Learn how to communicate your sustainability efforts with authenticity and impact and avoid the risk of greenwashing. 
• Working with media 
  Discover how to build meaningful relationships with journalists and publications to amplify your story and attract new audiences. 

Part 2: Travel distribution networks and international readiness 

Learn how to tap into strategic travel distribution channels to grow your reach and support long-term business goals. 

In this session, we'll cover: 

• How travel distribution works and why it matters 
• How to build partnerships with trade
• How to align with Tasmania’s international markets and tailor your offering to meet customer preferences 

Note: This session complements Tourism Tasmania’s Trade Connect Program and Tourism Industry Council Tasmania (TICT) International Ready modules. We will confirm overlap where relevant. 

Dates and timing: 

• Strahan – Thursday 18 September, 12–3pm @ Strahan Village 
• Devonport – Friday 19 September, 12–3pm @ Paranaple Centre
• Launceston – Wedneday 24 September, 12–3pm @ Boathouse Centre Launceston
• St Helens – Thursday 25 September, 12–3pm @ Panorama Hotel
• Hobart – Friday 26 September, 1–4pm @ The Old Woolstore Apartment Hotel
• Online – Monday 29 September, 1–3pm  

Part 1: Tools and trends to strengthen your online presence  

Maximise your online visibility with the latest tools and trends: 

• Trip planning tool  
  Learn how to use Tourism Tasmania’s trip planner to create and share trips that inspire longer stays and regional dispersal 
• Search everywhere  
  Understand how AI, chatbots, social discovery and evolving search tools are influencing bookings and how to be found
• Social media essentials  
  Discover what works now: platform strategies, content tips and format updates that deliver results for tourism businesses 

Part 2: Using Data and Visitor Intelligence to Grow 

Make smarter business decisions with data: 

• Learn how data can improve your visitor experience and uncover new opportunities 
• Get familiar with Tasmania’s key visitor segments, including our domestic High Value Travellers and Repeat Visitors strategy 

 Dates and timing: 

• Strahan – Thursday 16 October, 12–3pm @ Strahan Village 
• Burnie – Friday 17 October, 12–3pm @ Burnie Arts Centre
• Hobart – Monday 20 October, 1–4pm @ The Old Woolstore Apartment Hotel
• Bicheno – Wednesday 22 October, 12–3pm @ Bicheno Bowls Club
• Launceston – Friday 24 October, 12–3pm @ Boathouse Centre Launceston
• Online – Monday 27 October, 1–3pm 

Part 1: Off Season campaign overview and insights 

Get under the hood of our winter campaign: 

• Explore the evolution of the Off Season and its strategy, brand positioning, and campaign objectives 
• See examples of past offers, creative, partnerships, and media activity
• Learn what works and why, including what customers are looking for 

Part 2: Creating Your Offer 

This hands-on session is designed to help you craft a compelling, brand-aligned offer: 

• Work in small groups to brainstorm and refine your offer
• Learn how to write strong copy and select a great image  
• Get practical advice on how to optimise your webpage, convert interest into bookings, and use campaign assets to promote your offer 

Dates and timing: 

• Queenstown – Tuesday 4 November, 1:30–4pm @ West Coast Council Chambers
• Burnie – Wednesday 5 November, 12:30–3pm @ Burnie Arts Centre
• Hobart – Monday 10 November, 12:30–3pm @ The Old Woolstore Apartment Hotel
• Bicheno – Tuesday 11 November, 12:30–3pm @ Bicheno Bowls Club
• Launceston – Wednesday 12 November, 12:30–3pm @ Boathouse Centre Launceston
• Online – Friday 14 November, 1–3pm