Tasmanian Visitor Engagement Strategy

The Tasmanian Visitor Engagement Strategy - a first for Australia - sets out the guiding principles, elements and actions the government will undertake with industry to rethink and strengthen our approach to visitor engagement.

The strategy aims to ensure that Tasmania’s way of engaging with visitors will continue to evolve to ensure visitors have the best travel experience while in Tasmania, and are inspired to share their experience after they leave.

The strategy is published on the Department of State Growth website.