Stakeholder engagement

< Previous | Contents | Next >

Tourism Tasmania works with other government agencies and organisations contributing to the visitor economy, sharing research, providing secretariat and logistical support and liaising with stakeholders.

Research services

Tourism Tasmania commissions research to ensure its business decisions are evidence-based. It also shares relevant research findings with its marketing partners, the state's tourism industry and the public.

Tourism Tasmania's, Tasmanian Visitor Survey, reports on the characteristics and travel behaviour of visitors to the state. Tourism Tasmania publishes a quarterly summary of the results in a Tourism Snapshot that includes data compiled from Tourism Research Australia's national and international visitor  surveys.

Tourism Tasmania publishes a summary of both survey findings along with accompanying survey insights on its corporate website. The full results of the TVS are also available online at

T21 Visitor Economy Advisory Council

Tourism Tasmania is a leading contributor to T21 - The Tasmanian Visitor Economy Strategy. The Premier's Visitor Economy Advisory Council oversees the strategy and a T21 Steering Committee, consisting of senior government and industry representatives, implements the plan and advises on policy and investment  measures. Tourism Tasmania provides secretariat support to both bodies. Full details of the strategy, including six-monthly progress reports are at

Access 2020 Working Group

Tourism Tasmania coordinates the provision and analysis of research and transport data for the Tasmanian Government's Director of Aviation and Access Development. The research supports the formulation of business cases aimed at improving air services to Tasmania. Tourism Tasmania also provides secretariat  support to the Access 2020 Working Group.

Regional Tourism Organisations

Tasmania has four regional tourism organisations that cover the North West and West Coast region, the North, the South, and the East Coast. In 2015-16, the Tasmanian Government committed $1.2 million annual funding under a single grant deed with each organisation to support their work through to 2017-  2018. Regional activities over the past year included the development of a Cradle Mountain Masterplan in the North West and further consolidation of the Blue Derby mountain bike trail in the North. The rollout of the Great Eastern Drive touring route continued on the East Coast while Hobart saw the launch  of the inaugural Tourism Industry Summit attracting over 150 attendees. Also in the south, a second event, the Southern Stars of Tourism Awards, recognised 150 industry representatives in a celebration of the region's quality experiences.

Australian Tourism Data Warehouse

Tourism Tasmania works with the Australian Tourism Data Warehouse (ATDW) to grow their ATDW-Online database and ensure all Tasmanian content in the database is accurate and engaging. Over the past year, ATDW rebuilt their database with input from all state government tourism organisations, including  Tourism Tasmania. The new database now includes a separate Food and Drink category enabling Tasmanian restaurants, cafes, bars, pubs and food tourism businesses to benefit from a listing. The transition from the previous TigerTOUR to the new ATDW-Online also required Tourism Tasmania to redevelop its  Discover Tasmania website to accommodate the new data feed as well as help Tasmania's tourism operators understand the implications of the changeover for their business.

Tasmanian Visitor Information Network

The Tasmanian Visitor Information Network (TVIN) consists of 19 full service and two part service accredited visitor information centres located across the state. In 2015-16, Tourism Tasmania contributed $340,000 to help with the network's coordination and the operation of the main gateway centres  in Hobart and Launceston. Network representatives participated in workshops and consultations to develop a Visitor Engagement Blueprint to ensure the quality and consistency of visitor engagement in the state meets the needs of current and future visitors. The network also helps inform visitors of road  closures and driving conditions during bush fire and floods. In recognition of this valuable work, the network received a Resilient Australia Award for its Emergency Preparedness Project developed in collaboration with the Tasmania Fire Service and the State Emergency Service.

Tourism Industry Council Tasmania

The Tourism Industry Council Tasmania (TICT) is Tasmania's peak professional body representing Tasmania's tourism industry. It is also the government's major partner in the T21 Visitor Economy Strategy. In 2015-16, Tourism Tasmania provided $170,000 annual grant funding to the TICT for the administration  of the Australian Tourism Accreditation Program in Tasmania, sponsorship of the Tasmanian Tourism Awards and sponsorship of the Tasmanian Tourism Conference.

< Previous | Contents | Next >