Board of Directors

Tourism Tasmania operates under the Tourism Tasmania Act 1996 and is governed by a board appointed by the Governor of Tasmania on the recommendation of the Minister for Tourism.

James Cretan

James Cretan

James is the chair of the Tourism Tasmania Board of Directors and a member of the Premier’s Visitor Economy Advisory Council. He oversees the agency’s strategic direction and plays a significant role in communication with government and industry. James is an executive director of Kriticos Nominees, a family company that owns and operates Cradle Mountain Wilderness Village, Swansea Beach Chalets, Shoreline Hotel and Tasmanian Collection Service. He is a director and chair of the Plastic Fabrications Group, a manufacturer and supplier of a wide range of plastic and related products to the aquaculture and marine industry. He was a director of TAFE Tasmania from 2004 and chair from January 2006 to May 2008 before becoming chair of the Tasmanian Skills Institute from 2008 to 2013. James is a Fellow of the Australian Institute of Company Directors.

Brett Torossi

Brett Torossi

Brett is the chair of Tourism Tasmania’s Audit Finance and Risk Committee. She is a well-respected, inventive and successful businesswoman who holds a passion for great design and innovative ideas. She strives for excellence in development projects, creating communities along with experiences and destinations that both move and inspire. With more than 25 years of governance, advocacy and strategic experience Brett brings value to the wider community through her corporate advisory roles, extensive network and board positions across business, property development, arts, culture, and the heritage and tourism sectors. Brett's other appointments include Chair, Trustees TMAG; Chair, Tasmanian Heritage Council; Member, Premier’s Economic and Social Recovery Advisory Council; Director, Brand Tasmania; Vice President, International Women’s Forum Australia; Member of the Rhodes Scholarship Selection Panel and is the Heritage representative on the Premier’s Visitor Economy Advisory Council.

John Fitzgerald

John Fitzgerald

John is chief executive officer of Tourism Tasmania, joining the organisation in January 2013. Since that time, John has led a team that has contributed to Tasmania becoming a high performing destination brand in Australia and beyond. John is leading the next phase of Tasmania’s visitor economy evolution with a focus on returning to strong yield, visitor dispersal and sustainability. Prior to joining Tourism Tasmania, John has had an extensive career in senior executive positions in the tourism sector in Australia, over 20 years. Previous to his appointment at Tourism Tasmania, John was CEO at Tourism NT following senior appointments in his native Queensland. John’s contribution in the sector extends to board memberships and directorships including currently as chair of the T21 Steering Committee, overseeing Tasmania’s visitor economy strategy implementation and also as a director of Business Events Tasmania. John is a graduate and member of the Australian Institute of Company Directors.

Annie Beaulieu

Annie Beaulieu

Annie Beaulieu (BSc MBA GAICD) brings a passion for sustainability, a global perspective and strong business, political and scientific acumen. As a dynamic executive and strategic board member with over 20 years’ experience in four different countries, Annie has developed an entrepreneurial leadership style. Taking a collaborative approach to complex problem solving, Annie founded the Good Compass Group, a global venture recognised through a number of innovation awards, working at the intersection of sustainable development, behavioural science, technology and tourism. Annie is a member of the G20|G7 Research Group, the UN One Planet Network and was a Global Advisory Board member of the World Tourism Forum Lucerne in Switzerland. She continues to operate as a board member of her family business in Canada. She holds a Bachelor of Science from McGill University, a Master of Business Administration in sustainability and international trade and is a graduate of the Future Directors Institute and of the Australian Institute of Company Directors. Annie is a relentless adventurer, avid diver, long distance cyclist, passionate downhill skier and mountaineer who love exploring Tasmania's wilderness.

Ian Rankine

Ian RankineIan has enjoyed an extensive career spanning over 40 years in the Australian and Tasmanian tourism industry. As Chief Executive of TasVacations and Innkeepers Tasmania, Ian oversees the strategic business planning and day to day operation of both organisations. He has a comprehensive understanding of all facets of the tourism industry ranging from the supply side issues of small to medium size businesses to the market driven demand challenges facing Tasmania. Ian is a former board member and Chair of Tasmania’s South Regional Tourism Association (Totally South) and has been a board member of Tourism Industry Council of Tasmania (TICT) since 2008. He has been acknowledged with a number of industry awards recognising his lengthy and dedicated commitment to Tasmania’s tourism industry. Ian is a Graduate of the Australian Institute of Company Directors.

Michelle Cox

Michelle (AD AppSc, GAICD) is the founder and director of tourism marketing and consulting firm, The Linchpin Company. She has over 25 years of leadership experience and a demonstrated track record in growing returns across Australia, Asia Pacific and global markets. She also has multi-national experience in marketing, communications, travel and tourism and acquisitions. Previous appointments include Executive Director, Mergers and Acquisitions for Bastion Collective; Managing Director, Asia Pacific for STA travel and General Manager Marketing for the APT Group. Michelle has held executive and board appointments including executive director, Bastion Collective Global Board; chair of the Australian Tourism Export Council, Northern Territory; deputy chair, Central Australian Tourism Industry Association and director of Asia Pacific, STA Global Leadership Board. Michelle currently sits on the board of ASX listed adventure tourism company, Experience Co. and is a graduate of the Australian Institute of Company Directors course.

Carolyn Miller

Carolyn MillerCarolyn Miller has been working in the marketing and advertising industry for over 20 years and has been a strategist at multiple award-winning agencies. She is seen as a Key Opinion Leader in the field, featuring as a regular panelist on the highly popular ABC Television Program ‘Gruen’, where advertising industry experts review and discuss marketing creative concepts and strategies. Carolyn has featured as a contributor in the best-selling 'The Gruen Transfer' book. Carolyn is the Founding Director of Communications Consultancy ‘The Honeycomb Effect’ where her client base includes high profile brands such as Nespresso, Yahoo!, Lend Lease and The Australian Institute of Sport among many others. She is also highly engaged as a speaker in the events industry, and has spoken at numerous tourism and event organiser conferences. Carolyn has significant experience working alongside government, and was a Non-Executive Director of the Board at Family Planning NSW from 2012 to 2018 and was elected as Vice President in 2015. Her Board experience has been strengthened through her membership at the Australian Institute of Company Directors. She has also completed an Executive MBA from the University of Technology Sydney, and has a BA Communications from the University of Western Sydney.