Tasman Island, Tasman National Park
Emilie Ristevski
Working with trade
Working with key distribution partners opens up new markets and booking channels for your business.
Whether you're already working with travel trade or just getting started, we provide the connections and support to help you succeed in the travel distribution network.
Wineglass Bay Walking Track, Freycinet National Park
Tourism Australia & Hugh Stewart
Visit program
A famil (short for 'familiarisation') allows travel trade professionals and media to experience Tasmania's tourism products first hand. These curated visits help delegates gain in depth knowledge so they can effectively promote and sell our destination.
Famils are an opportunity to showcase your business to travel agents, wholesalers, inbound tour operators and media from Australia and around the world. We encourage operators to support famil visits to generate coverage and drive visitation to Tasmania.
For more information on our famil program, get in touch with our famils team.
Travel distribution partners
Trade events
We participate in domestic and international trade shows, events and missions to promote Tasmania and connect operators with travel distribution partners. These events provide face to face opportunities to meet with travel agents, wholesalers and inbound tour operators who can help bring more visitors to Tasmania.
Aurora Australis, Cape Bruny Lighthouse
Luke Tscharke
Key events include:
Australian Tourism Exchange (ATE), Australia's largest business to business tourism event, brining together international buyers and Australian operators
Tourism Australia Marketplace events, held in key international markets including UK, USA, China and Southeast Asia
Trade missions, targeted trips to priority markets to build relationships and promote Tasmanian experiences
We provide financial support to help trade ready operators attend select events. Find out about upcoming opportunities and how to get involved.
Want to participate in trade events?
See what events are coming up and learn how you can take part to maximise your exposure.
Trade engagement
Stay connected with the travel trade community through our regular engagement activities. We provide opportunities for operators to showcase their experiences directly to travel agents, wholesalers and inbound tour operators.
The Nut, Stanley
Jason Charles Hill
We host regular webinars for the travel trade audience to promote Tasmania as a destination and keep agents informed about what's new. These sessions are an opportunity for operators to:
Present your product directly to travel agents and wholesalers
Share what makes your experience unique
Build relationships with trade partners who can promote your product
Increase awareness of your business in key distribution networks
If you're interested in participating in an upcoming trade webinar, have questions about working with travel trade or want to discuss opportunities for your business, get in touch with our team.
Travel Trade Communication
Through our Tassie Specialist Program and Tourism Australia's Aussie Specialist Program, we regularly share industry updates and new product features with our travel trade partners via email. Contact the trade team for more information on our eDM newsletter program to travel trade.
Industry Development
Building capability and knowledge in travel trade distribution helps strengthen Tasmania's tourism industry. We support operators on their trade journey through training programs, resources and industry partnerships.
Trade Ready Training
Becoming 'trade ready' means your business is equipped to work effectively with travel distribution partners. We support operators to develop trade skills through:
Tourism Trade Ready Program (TTRP), an eight module online course delivered by ATEC (Australian Tourism Export Council) covering how to engage with the travel distribution system. We offer scholarships for eligible operators, fully subsidising the $750 course fee.
Upon completion, participants may be eligible for subsidised attendance at major trade events including Australian Tourism Exchange (ATE).
Get ready to get ready
TICT
TICT is Tasmania's peak tourism industry body, supporting operators through training, events, networking and advocacy. TICT offers:
- Quality Tourism eLearning Hub, free online training for accredited tourism businesses covering sustainability, accessibility, online distribution and more
- Tasmanian Tourism Conference, the industry's major annual event featuring workshops, keynote speakers and networking
- Professional development workshops, throughout the year on key tourism and business skills
- Tasmanian Tourism Awards, recognition program celebrating excellence across 25 categories
ATEC (Australian Tourism Export Council)
ATEC is Australia's peak industry body for inbound tourism, connecting tourism operators with international distribution networks. Benefits of membership include:
- Access to the Tourism Trade Ready Program at no cost (included in membership)
- Business to business connections with international buyers
- Training and professional development programs
- Industry advocacy and market intelligence
- Networking opportunities through state branches and events
We work closely with ATEC to deliver trade development programs and connect Tasmanian operators with export tourism opportunities.