The Bend Vineyard, Swansea
Jasper Da Seymour
Awards & Recognition
Entering tourism awards is one of the most valuable things you can do for your business and it goes far beyond the chance to win.
Award winning businesses attract more attention from visitors and industry partners alike but the process of preparing a submission is an important business development opportunity that prompts you to take a close look at your operations, your customer experience and your goals, often surfacing strengths and opportunities you hadn't considered. Businesses are provided with feedback from experienced industry professionals that is invaluable in business growth whether you take home a trophy or not.
There are several award programs relevant to Tasmanian tourism operators, from state level through to national recognition.
Tasmanian Tourism Awards
The Tasmanian Tourism Awards are the pinnacle of tourism recognition in our state, with categories covering accommodation, tours, experiences, events, marketing, and more. Led by the Tourism Industry Council Tasmania (TICT), these awards celebrate operators who demonstrate excellence across their business. Entering the Tasmanian Tourism Awards is open to accredited tourism operators and winners progress to represent Tasmania at the national Qantas Australian Tourism Awards, competing alongside the best operators from across the country.
Tasmanian Hospitality Awards
The Tasmanian Hospitality Awards for Excellence recognise outstanding achievement across the hospitality sector, including hotels, restaurants, cafes, caterers, clubs and accommodation providers. Led by Hospitality Tasmania, these awards highlight operators who are raising the bar for visitors and locals.
Qantas Australian Tourism Awards
The Qantas Australian Tourism Awards are the national stage for tourism excellence. State and territory award winners compete for national recognition across a wide range of categories. Representing Tasmania at this level raises your profile nationally and signals to visitors that your business meets the highest standards.
Explore the benefits
Cascade Brewery, South Hobart
Luke O'Brien Photography
Here is what operators consistently tell us:
Strengthen your business. The submission process is a structured review of your operations, marketing, customer experience and strategic direction. Many operators find it one of the most useful exercises they do each year.
Gain expert feedback. Judges are experienced industry professionals who provide constructive feedback on your submission. This insight can inform your business planning and help you identify areas for improvement.
Raise your profile. Award recognition builds credibility with visitors, travel trade partners and fellow operators. It can be a genuine differentiator in a competitive market.
Attract the right visitors. Travellers actively seek operators who demonstrate commitment to quality. Award recognition signals that your business has been independently assessed and meets high standards.
Connect with industry. The awards process brings operators together and builds networks that extend well beyond the event itself. Finalists and winners often find new opportunities for collaboration and cross promotion.
Getting started with your submission
Fork it Farm, Lebrina
Jess Bonde
If you haven't entered awards before, start here:
Check eligibility. Most award programs require current tourism accreditation through the Tourism Industry Council Tasmania. If you're not yet accredited, visit our accreditation page to learn more about the process and its benefits.
Choose your category. Review the categories available and select the one that best fits your business. There is no need to limit yourself to one — many operators enter multiple categories.
Allow enough time. A strong submission takes time to prepare. Start early, gather your evidence, and consider asking a colleague or industry contact to review your draft before you submit.
Use available support. Your Regional Tourism Organisation and the Tourism Industry Council Tasmania can provide guidance on preparing a competitive submission. Don't hesitate to reach out.