Killara Distillery, Richmond
Jasper Da Seymour
Quality & Accreditation
Accreditation provides industry recognition that enhances trust and credibility among visitors to Tasmania.
There are a range of programs available to help you demonstrate your commitment to excellence and while specific requirements vary by program, the accreditation process generally follows these steps.
- Choose the right accreditation – Before signing up, research the available programs and select the one (or ones) that best align with your business goals and industry requirements.
- Register and apply – Sign up for the chosen program and complete the application process. Some programs may require an initial membership or fee.
- Complete the assessment – Work through the accreditation assessment, providing information on your business operations, customer service, sustainability practices, or other relevant criteria.
- Submit supporting documentation – Provide required documents such as public liability insurance, risk management plans, business policies, and any other compliance materials.
- Review and feedback – Your submission will be reviewed by the accrediting body, which may provide feedback or request additional information to meet the program's standards.
- Approval and certification – Once approved, you'll receive an accreditation certificate and may gain access to marketing benefits, official logos, and other program advantages.
- Maintain and renew accreditation – Most accreditations are valid for one year and require renewal through an annual review, updated documentation, and continued compliance with program requirements.
Maintaining accreditation
Most accreditation programs include annual reviews to maintain industry standards. Many operators find this to be a valuable process that prompts a yearly review of business strategy and operations. Maintaining accreditation means you continue to access all the associated benefits, and you can promote your accredited status across your marketing channels to build further consumer confidence in what you offer.
Accreditation programs for the tourism industry
The Australian Tourism Industry Council's Quality Tourism Framework is a comprehensive accreditation covering customer service, safety, insurance, advertising practices, risk management and business operations. In Tasmania, this program is administered through the state's peak tourism industry body, Tourism Industry Council Tasmania (TICT), who also offer a suite of additional programs that allow tourism businesses to further certify against standards specific to certain markets and tourism practices. Accreditation also provides eligibility to enter the Tasmanian Tourism Awards, with the opportunity to represent Tasmania nationally at the Qantas Australian Tourism Awards.
Australian Tourism Export Council (ATEC) programs offer training and development programs tailored to tourism businesses looking to succeed in international markets. Programs like the Tourism Trade Ready Program help operators understand export tourism, while ATEC's Excellence Programs provide skills in areas such as cultural awareness and service excellence for international visitors. These programs are not formal accreditations but serve as valuable industry credentials that can strengthen your business's appeal to inbound travellers.
Ecotourism Australia Recognised globally, Ecotourism Australia certifies businesses that provide environmentally responsible tourism experiences. It demonstrates a commitment to sustainability and conservation, which can enhance visitor trust and appeal.
EarthCheck EarthCheck is a globally recognised certification for sustainability and benchmarking in the travel and tourism industry, with various levels of certification (Bronze, Silver, Gold, Platinum). This accreditation is suitable for tourism destinations, hotels, and operators committed to scientific benchmarking and sustainability.
Global Sustainable Tourism Council (GSTC) GSTC doesn't certify directly but recognises certification bodies that meet its sustainability criteria. Certifications such as Ecotourism Australia, EarthCheck, and others are GSTC recognised. Operators can look for GSTC recognised certification bodies operating in Australia.
Leave No Trace Australia Leave No Trace Australia promotes responsible outdoor recreation through training and certification. It's a good fit for nature based and adventure tourism operators.
B Corp Certification B Corp Certification recognises businesses meeting high standards of social and environmental performance, accountability, and transparency. While not tourism specific, it's still relevant and valuable for tourism operators who want to demonstrate they operate responsibly.
Green Globe Certification Green Globe is an international certification for sustainable tourism and travel, applicable to accommodation providers, attractions, and tour operators.
Sustainable Winegrowing Australia Relevant for tourism operators with vineyard or wine based visitor experiences, this certification covers environmental stewardship, community engagement, and business resilience.
Companion Card Program This program is designed for businesses that accept the Companion Card, demonstrating inclusivity by providing free entry to carers of people living with disability.
Little Beach Co Resort, Chain of Lagoons
Dearna Bond
Inclusive tourism training and assessments
While not formal accreditations, programs such GetAboutAble's Accessible Tourism Training help businesses assess and improve their accessibility and demonstrate their commitment to inclusiveness.
Businesses that meet accessibility criteria can be listed as accessible on the Australian Tourism Data Warehouse (ATDW), making it easier for visitors with disabilities to find and book inclusive experiences.
The Australian Adventure Activity Standards (AAAS) framework provides guidelines to adventure tourism and outdoor recreation operators around best practice for safety, risk management, and environmental sustainability standards.