Federation Peak, Southwest National Park
Jason Charles Hill
Distribution channels
Your product is ready, your ATDW profile is live, and your business is open for visitors. The next step is making sure travellers can actually find you.
Distribution channels are the platforms and tools that put your business in front of visitors, whether they are planning a trip from the couch or exploring Tasmania right now. From the Discover Tasmania app that recommends experiences based on a visitor’s location, to image libraries that supply professional visuals for your marketing, and social media that connects you directly with potential guests, these channels extend your reach well beyond your own website. Here’s how to make the most of them.
Discover Tasmania app
The Discover Tasmania app enhances the on ground experience of visitors in Tasmania by helping them discover things to do, events and services relevant to their location and interests. It enables users to build an itinerary filled with events, accommodation, activities, places to see, and good things to eat and drink and provides real time updates, informing visitors of available experiences and tips relevant to their location.
You can learn more about our app on our Discover Tasmania app page.
The Burning, Dark Mofo, Hobart
Adam Gibson
Social media
Social media is one of the most accessible distribution channels available. Whether you're building awareness, encouraging potential visitors to consider your product, or driving bookings, the right platform and content approach can make a real difference to your reach.
We've put together a practical guide covering platform selection, content formats, creating effective social content, writing captions, and analysing performance to help you get the most from your social media presence.
Image libraries
High quality images are essential content for your marketing. They sell your business to potential customers by creating a strong first impression that evokes emotions and inspires potential visitors to book.
Stunning visuals showcase the unique experience on offer, helping customers to imagine themselves there. Professional images also build credibility, enhance marketing materials, and perform better on websites and social media to increase engagement and conversion rates.
Tourism Tasmania, Brand Tasmania and Tourism Australia each offer image libraries filled with beautiful, professional Tasmanian imagery that you can access for free by registering an account. These libraries are especially useful for new and emerging tourism operators who may not yet have built their own image gallery.
Empire Hotel, Deloraine
Chris Crerar
Our visual library
We have an extensive collection of images and videos featuring Tasmania's landscapes, tourism products and experiences. Images are available free of charge to the media and tourism industry for use in marketing Tasmania as a travel destination. You will need to register to browse the Visual Library.
If you have great images of your tourism business and you're happy to share them for use and distribution through our visual library, get in contact with the team.