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Aerial view of glamping tents nestled among bushland at Spring Bay Mill, Triabunna

Spring Bay Mill, Triabunna

Vincent Rommalaere

Growing your reach

You've set up your business, sorted the essentials and you're ready for visitors.

Or maybe you've been operating for a while and you're looking to reach new audiences, fill quieter periods or grow bookings across different channels. Either way, this is where the work shifts from building your business to getting it seen.

Tourism Tasmania generates demand for travel to the state through brand campaigns, digital content, social media, PR and trade partnerships. But the visitors we attract still need to find you. Your marketing, your distribution channels and your online presence are what connect our broader campaign activity with a booking at your door.

This section covers two areas that work together: developing your own marketing approach, and making sure you're visible across the platforms and channels where travellers are actively planning and exploring.

A group on lichen covered granite boulders overlooking a beach with Blue Derby Pods Ride, larapuna / Bay of Fires area
Marketing to your customer

Find guidance on developing a marketing strategy, understanding your ideal customer, building a marketing plan and choosing the right mix of activities, from SEO and social media to partnerships, PR and paid advertising.

Aerial view of Federation Peak's jagged quartzite spires above tarns and wilderness, Southwest National Park
Distribution channels

Put your business in front of travellers whether they're planning from the couch or exploring Tasmania right now. Learn how the Discover Tasmania app, professional image libraries and social media can connect to potential visitors.

Ready to strengthen your business?

If you're looking beyond reach and thinking about quality, accreditation, sustainability or professional development, explore Strengthening and Sustaining.
Strengthening and sustaining