Privacy statement

Tourism Tasmania values the privacy of individual's personal information. This Privacy Statement is made in accordance with the Personal Information Protection Act 2004 (PIPA), which governs how Tourism Tasmania collects, uses discloses, and manages personal information. PIPA is administered by the Tasmanian Ombudsman, who acts as the Personal Information Protection Commissioner.

Tourism Tasmania will update this Statement from time to time. The current version is always available on our website. The last review date is shown at the bottom of this Statement.

What information we collect

Personal information is any information that identifies, or could reasonably identify, a person.

Depending on how you interact with Tourism Tasmania, we may collect any or all of the following:

• Name, email address, contact details
• Subscription information and newsletter interactions
• Information you submit through any other online form on our site
• User-generated content (photos, videos, accompanying text, and any other visual content) submitted via social media or our platforms.
• Browsing data collected automatically when you visit our websites
• Cookie and advertising identifier data.

How we collect personal information

We collect personal information directly from you when you:

• Contact us
• Subscribe to our newsletters or mailing lists
• Submit content or participate in a competition
• Interact with our websites, apps, or social media channels

Sometimes we also collect information from third party platforms (such as social media platforms) when you have engaged with Tourism Tasmania content publicly. We only collect information from third parties to the extent permitted by PIPA and by the relevant platform’s own Terms and Conditions.

Anonymous interaction

Where it is lawful and practicable, you may interact with Tourism Tasmania without identifying yourself. For example, by browsing our websites without submitting any personal information. However, some functions (such as subscribing to newsletters, entering competitions, or submitting enquiries) require you to identify yourself. Where this is the case, we will make this clear at the point of collection.

Why we collect personal information

Under PIPA, we must not collect your personal information unless it is necessary for one or more of our functions or activities. Those functions include: Responding to enquiries and correspondence

• Responding to enquiries and correspondence
• Providing and managing subscription and newsletter services
• Promoting events, industry programs, and other aspects of the tourism industry in Tasmania
• Improving our websites, services, and marketing activities
• Managing industry and commercial relationships

We will not use or disclose personal information for any purpose other than those for which it was collected, except where required or permitted by law, or where you have specifically consented to another use.

What happens if you choose not to provide information

Where providing personal information is optional, we will tell you this at the point of collection. If you choose not to provide certain information, we may be unable to respond to your enquiry, process your subscription, or provide the relevant service. We will not require you to provide personal information that is not reasonably necessary for the purpose at hand.

Disclosure of personal information

Tourism Tasmania will not disclose personal information to other government institutions or authorities except where it is required of us or permitted by law.

Where we engage third party providers, we require them to handle personal information only for the purpose for which it was provided, and in a manner consistent with PIPA and applicable Australian privacy legislation. We do not authorise third parties to use personal information for their own purposes.

Tourism Tasmania may be required to disclose personal information where disclosure is compelled by law, court order, or the lawful direction of an authorised government body or law enforcement agency.

As we are a public authority under the Right to Information Act 2009 (Tas), documents held by Tourism Tasmania (including documents containing personal information) may be subject to a right to information request (RTI). For further information, including your rights under the Act, please see our Right to Information page or information published by the Tasmanian Ombudsman.

Overseas disclosure and storage

Some personal information collected by Tourism Tasmania may be transferred to or stored on servers located outside of Australia. Where this occurs, we will where practicable provide links to the relevant third-party platforms so you can review their privacy terms.

Tourism Tasmania markets Tasmania to international audiences and may engage overseas partners, agencies or platform providers in connection with that activity. Where personal information is disclosed to an overseas recipient, Tourism Tasmania takes reasonable steps to ensure that recipient handles the information consistently with applicable privacy standards.

We note that overseas recipients are not subject to Australian law, and individuals may need to seek redress under the laws of the relevant jurisdiction. If you have questions about how a particular overseas platform handles your information, we encourage you to review that platform's own privacy documentation.

European Union residents

Where Tourism Tasmania's activities touch individuals in the European Union, we take steps to handle personal data in a manner consistent with the General Data Protection Regulation (GDPR). EU residents who have questions about their rights under the GDPR, or who wish to exercise those rights, are invited to contact our Data Protection Officer using the details at the end of this Statement. We will direct you to the appropriate information or process.

How we protect personal information

Tourism Tasmania takes reasonable technical and organisational steps to protect personal information from misuse, loss, unauthorised access, modification, or disclosure. These measures are reviewed periodically and updated in line with our security obligations.

If you believe a security incident may have affected your personal information held by Tourism Tasmania, please contact our Data Protection Officer using the details at the end of this Statement.

Cookies and interest-based advertising

A cookie is a small file sent to your browser from a web server and stored on your device. Tourism Tasmania uses cookies for the following purposes:

• Enabling website functionality and preferences
• Collecting statistical data on how our websites are used
• Delivering interest-based advertising on behalf of our industry operators.

We use third-party tools to log when users view specific pages on this website, which allows us to provide a more personalised experience. When you first visit our website, you will be invited to accept or decline non-essential cookies. You may also manage your cookie preferences through your browser settings at any time. If you decline or disable all cookies, some website features may not function correctly.

Social media and other websites

Tourism Tasmania operates social media accounts on platforms that include Instagram, Facebook, X, LinkedIn, YouTube, and TikTok. When you interact with our content on these platforms, the relevant platform may collect personal information from you. Tourism Tasmania is not responsible for the privacy practices of social media platforms.

Our website contains links to third party websites. Tourism Tasmania is not responsible for the privacy practices of third party websites.

We may collect user-generated content from social media platforms in connection with promoting Tasmania. The collection and use of such content is governed by our Social media terms and conditions.

Children's privacy

Tourism Tasmania's online services and digital channels are not directed at children under the age of 18. We do not knowingly collect personal information from children under 18 without appropriate parental or guardian consent. If we become aware that personal information has been submitted by a child under 18 without such consent, we will take steps to delete that information promptly.

If you believe a child under 18 has provided personal information to Tourism Tasmania without appropriate consent, please contact our Data Protection Officer using the details at the end of this Statement.

Retention of personal information

We will retain personal information only for as long as it is needed for the purpose for which it was collected, or as otherwise required by law. Personal information is disposed of securely subject to the Archives Act 1983 (Tas) .

Your rights

Under PIPA, you have the following rights in relation to personal information held about you by Tourism Tasmania:

Access

You may request access to personal information Tourism Tasmania holds about you. We will provide access unless an exemption applies. To submit an access request, please write to our Data Protection Officer using the contact details at the end of this Statement.

Correction

If you believe the personal information we hold about you is inaccurate, incomplete or out of date, you may request that we correct it. We will either make the correction or provide you with written reasons if we decline to do so. Requests for correction should be made in writing to our Data Protection Officer.

Complaints

If you believe Tourism Tasmania has not handled your personal information in accordance with PIPA, you may make a complaint to us in the first instance. Please refer to contact us section below.  

If you are dissatisfied with our response, you can complain to the Tasmanian Ombudsman.

Unsubscribe

If you receive electronic communications from Tourism Tasmania (such as newsletters or promotional emails), you may unsubscribe at any time using the unsubscribe link included in each communication. Unsubscribe requests will be actioned within five business days.

Last reviewed: 25 May 2026