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Two people holding wine glasses look out over the sea at sunset from a clifftop on Flinders Island

Flinders Island

Adam Gibson

STRATEGY AND REPORTS

We are guided by clear strategic direction and are committed to transparency in how we work to grow Tasmania's visitor economy.

Our work spans marketing, industry engagement, access and aviation, and visitor economy strategy, and we report openly on the outcomes of these programs each year. Here you will find our annual reports, corporate plans and the long term strategy shaping the future of tourism in Tasmania.

From delivering the Come Down For Air and Off Season campaigns to working with airlines, cruise lines and travel trade partners, our annual reports and corporate plans show how we generate visitor demand, support our industry and put our priorities into action. Our Positive Impact Plan sets out how we are embedding positive impact into long term decision making across the visitor economy.

A diver's wetsuit boots and fins poke above the water surface at King Island on an overcast day
Annual reports

Browse our annual reports and highlights from the year in review.

A person with a scarf blowing in the wind standing beside Cape Wickham Lighthouse, King Island, Tasmania
Corporate plans

Browse our corporate plans outlining Tourism Tasmania's strategic priorities, performance targets and key activities.

A person looks up at the canopy of towering tree ferns with sunlight filtering through at Waterworks Reserve
Positive impact plan

Learn how Tourism Tasmania is embedding positive impact into long-term decision-making across the visitor economy.

2030 Visitor Economy Strategy

The 2030 Visitor Economy Strategy provides the framework guiding growth across Tasmania's visitor economy.
Read the strategy