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A person sits beside a tannin-stained river flowing over mossy rocks in lush rainforest at Evercreech Forest Reserve

Evercreech Forest Reserve

Tourism Tasmania & Geoffrey Lea

Corporate plan

Tourism Tasmania's corporate plan sets out how we drive demand, lead on brand, and influence the policy and planning that moves our visitor economy forward. Browse the videos below to hear from our Chief Executive Offier, Sarah Kingston Clark, on how we are progressing towards it's goals. 

Corporate Plan 2026–2029

Tourism Tasmania has released its Corporate Plan for 2026–2029 setting out the roadmap to 2030, with a focus on driving demand, enabling industry and championing our island’s visitor economy.

Watch Chief Executive Officer, Sarah Kingston Clark, outline our core pillars, key strategic priorities as part of our roadmap to 2030.

Read the Corporate Plan 2026–2029

Browse our most recent corporate plans

Person silhouetted by a lake watching the red and green Aurora Australis reflected in the water under a starry sky
Corporate plan
2026 - 2029
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A person ascending wooden steps from the Pieman River with reflections of dense rainforest, Corinna, takayna / Tarkine
Corporate plan
2025 - 2028
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Honeymoon Bay with a sandy beach, granite boulders, calm water and The Hazards beyond, Freycinet National Park
Corporate plan
2024 - 2027
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A person sits at the Wineglass Bay Lookout platform overlooking the curved beach below, Freycinet National Park
Corporate plan
2023 - 2026
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A wombat forages beside the Overland Track boardwalk, Ronny Creek, Cradle Mountain-Lake St Clair National Park
Corporate plan
2022 - 2025
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