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A person with a scarf blowing in the wind standing beside Cape Wickham Lighthouse, King Island, Tasmania

Cape Wickham Lighthouse, King Island

Emilie Ristevski

Corporate plan

Tourism Tasmania's corporate plan sets out how we drive demand, lead on brand, and influence the policy and planning that moves our visitor economy forward. Take a look at what we're working toward.

Browse the videos below to hear from our Chief Executive Offier, Sarah Kingston Clark, on how we are progressing towards it's goals. 
Corporate Plan 2024-2027

Browse our most recent corporate plans

A person ascending wooden steps from the Pieman River with reflections of dense rainforest, Corinna, takayna / Tarkine
Corporate Plan 2025-2028
Honeymoon Bay with a sandy beach, granite boulders, calm water and The Hazards beyond, Freycinet National Park
Corporate Plan 2024-2027
A person sits at the Wineglass Bay Lookout platform overlooking the curved beach below, Freycinet National Park
Corporate Plan 2023-2026
A wombat forages beside the Overland Track boardwalk, Ronny Creek, Cradle Mountain-Lake St Clair National Park
Corporate Plan 2022-2025