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Aerial view of Hobart waterfront and CBD with kunanyi / Mount Wellington in the background, Tasmania

Hobart waterfront

Tourism Australia

T21 visitor economy partnership

The T21 partnership between the Tasmanian Government and industry is an established governance structure guiding Tasmania's visitor economy.

About T21

T21 is a longstanding partnership agreement between the Tasmanian Government and industry to guide the development of Tasmania as a visitor destination. Since the original Tourism 21 agreement in 1997, successive Tasmanian governments have worked with the tourism industry through this partnership process.

The Premier's Visitor Economy Advisory Council (PVEAC), chaired by the Premier, with the Minister for Tourism Hospitality and Events, provides the strategic direction for the visitor economy.

PVEAC is supported by the T21 Steering Committee, which brings together Tasmanian Government agencies, the Tourism Industry Council of Tasmania and Hospitality Tasmania to support implementation of, and accountability for, the 2030 Visitor Economy Strategy.

Regional tourism organisations provide leadership for their regional visitor economy in partnership with local councils. They work to develop industry and product and connect operators to broader resources and support.

The T21 partnership and governance structure exists to support industry operators and grow a productive visitor economy for Tasmania.

Aerial view of Boat Harbour Beach with white sand and turquoise water seen from a coastal headland, North West Tasmania

Boat Harbour Beach

Roady

Premier's Visitor Economy Advisory Council

The Premier's Visitor Economy Advisory Council provides the strategic direction for our visitor economy.

The Premier of Tasmania chairs the council, which meets quarterly

Membership of the Council includes:

  • Chair, Tourism Industry Council Tasmania
  • Chair, Tourism Tasmania
  • President, Tasmanian Hospitality Association
  • CEO, Tourism Tasmania
  • Secretary, Department of State Growth
  • Secretary, Department of Natural Resources and Environment Tasmania
  • Chair, Brand Tasmania.

T21 Steering Committee

The T21 Steering Committee is responsible for overseeing and coordinating delivery and reporting on each of the actions in the 2030 Visitor Economy Strategy  by the relevant organisations. The committee meets regularly and reports on progress to the Premier’s Visitor Economy Advisory Council.

The CEO of Tourism Tasmania chairs the T21 Steering Committee.

Membership of the committee includes:

  • Secretary, Department of State Growth (deputy chair)
  • CEO, Tourism Industry Council Tasmania
  • CEO, Tasmanian Hospitality Association
  • Secretary, Department of Natural Resources and Environment Tasmania
  • Deputy Secretary, Tasmania Parks and Wildlife Service
  • Deputy Secretary Creative Industries, Sport and Visitor Economy
  • Director, Visitor Economy Strategy and Research
  • Coordinator-General
  • CEO, Brand Tasmania