Campaigns

Tourism Tasmania undertakes major domestic marketing campaigns each year in addition to summer promotions, ensuring a presence in-market all year round.

Tourism Tasmania also works with Tourism Australia to ensure Tasmania is well represented in their international marketing effort.

Intrastate

• Drive Journeys
• Make Yourself At Home

Interstate

• The Off Season 2022
• Tasmania - Come Down For Air
• Unordinary Adventures – golf
• Unordinary Adventures – fly fishing

International

• New Zealand - Come Down For Air