Trial Harbour, West Coast
Paul Fleming
2030 VISITOR ECONOMY STRATEGY
Tasmania's 2030 Visitor Economy Strategy sets out our collective vision for the visitor economy through to 2030. It is a plan for growth and a plan to manage that growth sustainably, so the visitor economy continues to have a positive impact on our environment, economy and way of life.
Tasmania's vision
Tasmania's vision is that, by 2030, the visitor economy will be valued by Tasmanians for its positive contribution to our environment, prosperity and way of life, and for Tasmania to be valued by visitors for being a genuinely different experience.
To get there, we will promote and protect Tasmania through a visitor economy that champions our natural environment, grows our prosperity, and empowers visitors to make a positive contribution to island life.
The Strategy gives our community clarity on what it can expect from our visitor economy and gives industry and government clarity on agreed priorities and accountabilities to achieve this vision for the benefit of Tasmania.
We will deliver the Strategy through a series of shorter term Action Plans, allowing us to focus on delivery and respond to changing industry needs, market conditions and broader economic and community contexts.
Curringa Farm, Hamilton
Stu Gibson
A new approach for our visitor economy
Tasmania is an attractive destination, and we expect growth to continue. We will proactively manage that growth to protect and enhance Tasmania's brand, environment and community values.
Over many decades, our visitor economy has created substantial value for Tasmania and Tasmanians. Tasmania will continue to be a sought after destination for visitors and remain popular with a growing number of Tasmanians wanting to explore their home state.
Our vision is for a visitor economy that maximises the good, minimises the harm, and shares the benefits broadly. This is what we mean by positive impact. Achieving it will require purposeful action, informed by data and research, and a strong commitment from industry and government to stay connected to our long term vision.
Key directions
This Strategy sets out eight key directions to grow and manage our visitor economy into the future.
We will:
- Be a leading destination for climate conscious travel.
- Proactively manage growth to protect and enhance Tasmania's brand, environment and community values.
- Grow the contribution that visitors make to Tasmania and maximise overall benefit to our state and regional communities.
- Differentiate and build awareness of Tasmania to increase brand power and attract the visitors who will grow value over volume.
- Invest in and support a sustainable and successful events and business events sector, enhancing Tasmania's brand.
- Plan for and invest in infrastructure for the next decade to support future growth, benefitting locals and visitors.
- Attract a skilled workforce, creating jobs for Tasmanians and meeting industry needs.
- Bring industry, state and local government together with local communities in managing destinations.
The 2030 Visitor Economy Strategy is being implemented in a series of shorter term Action Plans and a progress report is released every 6 months on implementation to date.
For further information, browse our document library below.
2030 Visitor Economy Strategy
2030 Visitor Economy Strategy fact sheet
2030 Visitor Economy Strategy action plan
2030 VES progress report: Jul-Dec 2025
2030 VES progress report: Jan-Jun 2025
2030 VES progress report: Jul-Dec 2024
