New direct flights between Launceston and Adelaide take off

For the first time in more than 20 years, Launceston has welcomed back direct flights between Launceston and Adelaide, with Virgin Australia operating the service three times per week.

The new service is a major win for travellers seeking more direct connectivity to interstate destinations, a growing trend in response to COVID-19 border restrictions.

Virgin’s expansion of operations into Launceston is a clear indication of the confidence the airlines continue to show in Tasmania’s tourism offering and opportunities for growth.

The increase in aviation capacity will provide a much-needed boost for our tourism industry during this challenging time.

In a typical year Tasmania welcomes over 53 000 visitors from South Australia and with this direct connection to the north its now easier than ever for South Australians to explore Tasmania’s special places.

Launceston is a vibrant city and the gateway to iconic experiences such as Cradle Mountain, the sparkling east coast, world-class golf courses, stunning mountain biking trails at Derby and one of Tasmania’s best wine regions.

Tourism Tasmania is supporting the new route with additional marketing activity in South Australia through its Come Down for Air campaign designed to create strong consumer awareness and understanding of what Tasmania has to offer as a travel destination.

Virgin Australia’s Group Chief Strategy and Transformation Officer, Alistair Hartley said, “Virgin Australia is really proud to launch our inaugural direct Adelaide-Launceston services in time for the September school holiday period.”

“We’re the first airline to operate the flights in more than 20 years, so it’s a great day for the regions and Virgin Australia as we plug the gap. Up to 4,200 passengers each month will benefit from the ease of the direct services, creating a gateway between some of the best food and wine, culture, and natural wonders in Australia.”

“Virgin Australia is continuing to work with Tourism Tasmania and Launceston Airport to launch more direct services from the Apple Isle,” Mr Hartley said.

Virgin Australia’s flights arrive and depart Launceston Airport every Tuesday, Thursday and Saturday, with an approximate flying time of one hour and 50 minutes to Adelaide, with tickets on sale now.