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Off Season 2026’s campaign launched

Published 2 April 2026
Theatrical black and white image of two costumed figures at The Secret Bank Society, Ringarooma in North East Tasmania

The Secret Bank Society, Ringarooma

Jesse Hunniford

During the Off Season, while most Australians are hard-wired to chase the sun, Tasmanians run headfirst into the dark. 

Our new Off Season campaign is now live: consider it your sign to become a winter person. Cool, starry nights, warm log fires, whisky straight from the barrel, Truffles fresh from the earth, fluffy wildlife, even fluffier doonas, and festivals that stir the soul. 

Experiences are the heart of this campaign, so a big thank you goes out to every Tasmanian operator putting on an Off Season offer this year.

Offers and events are now bookable for the Off Season period: 1 May–31 August. 

Visit the Off Season page over at Destination Tasmania to see what’s on:

Off Season at Destination Tasmania

See some of the media coverage below: 

The Mercury: Tasmania’s ‘quirky’ Off Season campaign transforms winter into record tourism boomMi3: Tourism Tasmania unveils 2026 off season campaign with bold winter experiencesDelicious: Tasmania launches cheeky Off Season program (including clothing-optional stays)