We are preparing for anticipated growth in the state's caravan and motorhome visitor market through the new Spirit of Tasmania ferries.
Visitors generally travel around Tasmania in a car, caravan or motorhome, including hire vehicles. Research from the Tasmanian Visitor Survey shows that travellers on the Spirit of Tasmania stay longer, spend more and travel further into regions, with national parks and reserves among Tasmania's most visited attractions for the caravan and motorhome market.
We have prepared a Caravan and Motorhome Visitor Market Profile to help industry develop their products and experiences to attract and cater for this market.
Market research undertaken by BDA Marketing Planning in 2022 indicates latent demand in the interstate caravan and motorhome market, noting that increased awareness of Tasmania among this market could attract between 7,000 and 17,000 additional camping and motorhome visitors annually.
We also commissioned ERA Planning to develop a Caravan and Motorhome Market Plan assessing demand potential and mapping relevant infrastructure and services.
The plan is aligned with the 2030 Visitor Economy Strategy and has informed the allocation of government investment in the Spirit Preparedness Fund, including funding for priority national park and local government infrastructure and services, marketing and traffic management planning.
Read the Tasmanian Government's media release and the ERA Caravan and Motorhome Market Plan to find out more.