Skip to main

On the ground at ATE26 with CEO Sarah Kingston Clark
15 May 2026

Published 15 May 2026

In this newsletter:

Tourism Tasmania and 34 Tasmanian operators attended the 2026 Australian Tourism Exchange in Adelaide this week, connecting with around 700 global travel distributors and media delegates to sell our state as a desirable holiday destination.

We've also teamed up with Virgin Australia to offer up to 25 per cent off airfares between five mainland cities and Tasmania, and partnered with Spirit of Tasmania on a 30 per cent off sale for car and passenger fares during the winter period.

Plus more industry news including: Launceston named one of Australia's top winter spots by Expedia, Bicheno crowned best town in Australia by Australian Traveller, our three-part AI webinar series with Jen Robb, the Industry Pulse Check, and new Tasmanian tourism products and listings.