WebReporter

Knowledge of visitor statistics is vital in the production of any tourism business plan.

WebReporter contains the most up-to-date Tasmanian Visitor Survey and Holiday Tracking Survey information available.

Even if you don’t have any immediate statistical needs, a look at WebReporter will give you an insight into the wealth of information at your disposal.

Results are formatted in easy-to-read tables, with trend indicators from previous years. It is also possible to download sections of the data in excel format for local manipulation, comparison and charting.

Tasmanian Visitor Survey

The Tasmanian Visitor Survey is an exit survey designed to provide a profile of the characteristics, travel behaviour and expenditure of international and domestic visitors to Tasmania.

It is acknowledged as the most reliable source of statistical data about visitors to Tasmania, being based on a sample of more than 9,000 visitors per year. As an island, Tasmania has a natural advantage over other destinations: visitors can be accurately counted as they depart via air and sea ports, making the survey’s methodology robust.

Tasmanian Visitor Survey

Holiday Tracking Survey

The Holiday Tracking Survey is conducted by Roy Morgan Research for Tourism Tasmania.

It provides an overview of Tasmania's marketing performance and includes information on consumers’ awareness of our advertising, the types of media used in that advertising, their degree of intention to visit Tasmania and their preference for Tasmania as a holiday destination. It is important to realise (that as with all surveys), estimates contained in the data are subject to sampling variability.


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