Research Reports

The following reports provide detailed information on consumer behaviour and market trends.

Latest

• Zone Marketing Evaluation
• Northern Tasmania: A Demand Update
• Regional Tourism Review
• Motivations Research - Appeal Triggers and Motivations for Tourism in Tasmania - 2011
• State of the Industry Report 2010 [Tourism Research Australia] 
• Accommodation Supply and Demand for Greater Hobart 2010-2017

Consumer Behaviour - Trends and Challenges for Tourism

• Our Environment: A Paper for Tourism Tasmania's Strategic Planning Forum - 2008
• Lighthouse Report No 4 - International Travel - December 2008
• Lighthouse Report No 3 - Trends in Global Travel 2008
• Lighthouse Report No 2 - International Opportunities for Tasmania 2007
• Lighthouse Report No 1 - Customer Perceptions of Tasmania 2007
• Kuoni Study: On the future of leisure travel - report from ITB, Mar 2006

Visitor Surveys

• Social Impacts of Tourism on Tasmanian Communities 2010
• Caravan and Holiday Park Market Snapshot- October 2009
• Mountain Bike Tourism - Market Profile - December 2008
• Hawthorn Football Club Sponsorship - Repucom Report 2008
• International Marketing Support Operators Survey October 2008
• Hawthorn Football Club Sponsorship - Sponsorship analysis 2007
• Hawthorn Football Club Sponsorship - Media Exposure
• King Island Travel Survey 2007
• Short Breaks - Market Profile 2006
• Visitor Feedback - 2005
• Backpackers Visitor Profile - 2006
• Key Trends in Gay Leisure Travel - Roy Morgan article 2006
• Tasmanian Cellar Door Survey - 2007
• Southern Vineyards Open Weekend - 2005