Tourism Tasmania maintains an active Market Research Unit. One of its main activities is commissioning and interpreting information from surveys.
Within the Research section you will find:
Fast Facts and Figures - Tasmanian Visitor Survey - results, questionnaires and On-Line WebReporter. International Visitors to Tasmania from the Tasmania Visitor Survey Survey of Tourist Accommodation from the Australian Bureau of Statistics 2007 Overseas Arrivals and Departures from the Australian Bureau of Statistics 2006 Access to Tasmania from Airline and Ship schedules 2006 Intrastate Travel Update from the National Visitor Survey 2006. Cruise Ships supplementary survey 2006-07 Tourism Insights - Changing Consumer Behaviour: Impact on the Australian Domestic Tourism Market Tourism Australia Report, April 2007 Kuoni Study, report from ITB, Mar 2006 Business Activity Survey February 2007 Trends and Challenges for Tourism Lighthouse Report TWO Int'l opportunities for Tasmania Lighthouse Report ONE Customer perceptions of Tasmania Market Reports Report into the Hawthorn Sponsorship - Sponsorship Analysis & Media Exposure 2007 King Island Travel Survey 2007 Short Breaks Market Profile 2006 Visitor Feedback 2005 Backpackers Visitor Profile 2006 Key trends in Gay leisure travel - Roy Morgan article 2006 Nature based tourism 1999 Wine tourism research - Tasmanian Cellar Door Survey 2007 - Southern Vineyards Open Weekend 2005 Other Tourism Research Resources - Tourism Research Australia - National, Int'l Visitor Surveys and Forecasts Australian Bureau of Statistics - Survey of Tourist Accommodation and Overseas Arrivals/Departures Roy Morgan Research - Holiday Tracking Survey Decipher - Tourism Business Knowledge Quality Tourism - Tourism Business Improvement information Sustainable Tourism Cooperative Research Centre (STCRC) World Tourism Organisation
Fast Facts and Figures -
Tourism Insights -
Changing Consumer Behaviour: Impact on the Australian Domestic Tourism Market
Business Activity Survey
Trends and Challenges for Tourism
Market Reports
Other Tourism Research Resources -