Taking Tasmanian tourism to the next level

Will Hodgman, Premier and Minister for Tourism, Hospitality and Events

In 2017, Tasmania welcomed a record 1.25 million visitors, who spent a record $2.33 billion during their stay. All regions reported growth, with higher visitation, occupancy and yields.

But we cannot afford to be complacent. Tourism is a key driver of economic growth and job creation across the State, and my Government is committed to making the necessary investments to continue this growth.

Today, at the Tasmanian Tourism Conference I announced the Visitor Economy Advisory Committee has been charged with developing a new yield and dispersal Action Plan for Tasmania as a matter of priority.

The Action Plan will chart a course for how the benefits of our tourism boom can be realised in every region across Tasmania.

Critically, the Plan’s focus will not simply be on growing the number of visitors to our State, but how we can increase the amount visitors spend while they are here and how we can attract them to every region.

Tourism is one of our State’s greatest success stories of recent years, this success is unquestionably due to the partnership and shared vision of government and industry. Guided by the broader T21 process, the Action Plan will be developed in partnership with the whole of Government and industry.

Our tourism industry is the best in the country - but to take it to the next level we need to effectively capitalise on those special features of our Island to continue to make it a destination of choice.

Tasmania is now seen as a place that can adequately manage appropriate development in our precious natural areas. But we are all also especially conscious of the need to protect what brings so many people to our State in the first place.

It is important to get the balance right, and by working together I am confident every Tasmanian will be able to share in the benefits of future growth.

10 May 2018